You are here: Home / Insights / Everything Is Dead

Everything Is Dead

May 12, 2012 68 Comments
0 Shares 0 Shares ×

The print industry is dead, yet we still use a version of ink for the ebooks that killed print.

The news release is dead, yet we still count print publication mentions as a measure of success.

Advertising is dead, yet we still spend almost $120 billion every three months.

Blogging is dead, even though the platforms reporting this are built on blogs.

PR is dead, despite it pervading every part of a business from customer service to branding to HR and more.

Seems everything is dead, even though we continue to use all of these corpses today.

Great to be alive, eh?

Join over 11,000 smart subscribers

Get my latest updates delivered straight to your Inbox as soon as they're published (I respect your privacy and will never spam you)

0 Shares Twitter 0 Facebook 0 Google+ 0 Buffer 0 Buffer LinkedIn 0 Email 0 Email to a friend 0 Shares ×
Filed Under: Insights Tagged With: ,
About Danny

Danny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing.

132 comments
  Livefyre
Newest | Oldest
KRLRose
KRLRose

  Great insight Danny. I love this insights section and the new design. Don't call me a groupie. I prefer advocate. :) 

DannyBrown
DannyBrown

 @KRLRose But I was going to buy a tour bus and everything, mate! ;-)

KRLRose
KRLRose

 @DannyBrown lol :) I will drive. 

BobReed
BobReed like.author.displayName like.author.displayName 2 Like

Boy!  Talk about link bait.  Hehehehe.  Brilliant, Danny.

BobReed
BobReed

Boy!  Talk about link bait.  Hehehehe.  Brilliant, Danny.

OpEdMarketing
OpEdMarketing like.author.displayName like.author.displayName 2 Like

Don't forget email is dead, seo is dead, search engine marketing is dead, the desktop is dead, apps are dead, twitter is dead, and the big one...marketing is dead.  I've literally seen all of these as titles of blogs or articles in the last year.  To borrow term from your previous post, "wank".

OpEdMarketing
OpEdMarketing

Don't forget email is dead, seo is dead, search engine marketing is dead, the desktop is dead, apps are dead, twitter is dead, and the big one...marketing is dead.  I've literally seen all of these as titles of blogs or articles in the last year.  To borrow term from your previous post, "wank".

DannyBrown
DannyBrown

 @OpEdMarketing Wait - SEO is dead? Why the hell did I use the word "dead" in my title and tags, then?? ;-)

HowieSPM
HowieSPM

Didn't England sell Canada to Scotland as part of the devolution movement?

rdopping
rdopping

What have you been smoking? Scotland wouldn't actually pay for this rock. Besides didn't we rip this country from the monarchy's cold dead hands 45 years ago?

DannyBrown
DannyBrown

 @rdopping Ignore @HowieSPM - he's not even from this planet... ;-)

richescorner
richescorner

Sadly, I think the english language is dying. It's being reduced to a series of abbreviations and short vernacular that is just sad. Omg! Wtf! English language pwned!

itworksinc
itworksinc like.author.displayName 1 Like

Ha, how true it is! I've been reading over and over again that that blogging is dead, but every time I read it, that same blogger just keeps on blogging in his/her "dead world." By the same token, I have to agree with adamsinger's POV above-each article I see about the "death of (add name of activity here),"  that post or article is usually written by an SEO person or a blogger with 1000 or so links on the page... Linkbait for sure. 

 

Maybe we should start calling it "zombing" (cross between zombie and blogging)? 

itworksinc
itworksinc

Ha, how true it is! I've been reading over and over again that that blogging is dead, but every time I read it, that same blogger just keeps on blogging in his/her "dead world." By the same token, I have to agree with adamsinger's POV above-each article I see about the "death of (add name of activity here),"  that post or article is usually written by an SEO person or a blogger with 1000 or so links on the page... Linkbait for sure.    Maybe we should start calling it "zombing" (cross between zombie and blogging)? 

DannyBrown
DannyBrown

 @itworksinc Haha, "Zombing" - love it!   The one that made me laugh was when Steve Rubel said he was quitting blogging because it was dead, and moving to LifeStreaming - and promptly moved to Posterous. You know - that well-known blogging platform? ;-)

SharelOmer
SharelOmer

Great post Danny!...   Seth Godin style :)... it kind of made my day reading this one!!  Thanks, Sharel

DannyBrown
DannyBrown

 @SharelOmer Well thank you kindly sir - and we should chat re. Communi.ti :)

JayDolan
JayDolan

Now you're starting to sound like me.

CorinneRodrigues
CorinneRodrigues like.author.displayName 1 Like

Responding from the netherworld now, @DannyBrown ! Isn't it funny how quick some people are to toll the bells for blogs, apart from all the other stuff you mentioned. I can't remember a time when people were so empowered to share their views and creativity as they have been with blogging. 

CorinneRodrigues
CorinneRodrigues

Responding from the netherworld now, @DannyBrown ! Isn't it funny how quick some people are to toll the bells for blogs, apart from all the other stuff you mentioned. I can't remember a time when people were so empowered to share their views and creativity as they have been with blogging. 

DannyBrown
DannyBrown

 @CorinneRodrigues Amen to that, Corinne - and I'm sure the 200 million (recognized) bloggers out there agree, never mind the countless millions that aren't even classed as blogs but offer amazing content. ;-)

Andrea T.H.W.
Andrea T.H.W. like.author.displayName 1 Like

Life as a Zombie. :D

 

Well, it has a lot to do with having very few ideas about what to write and that killer headlines thing.

 

As for books, well, they'll never be substituted by ebooks. The latter are handy and give better earnings to writers but if you really want to absorb notions nothing better than real paper. You can take notes, speedread etc. plus I guess you see the difference between an ebook and the Bible of Gutemberg right? ;)

Latest blog post: Positive Thinking in Practice

Danny Brown
Danny Brown moderator like.author.displayName 1 Like

 @Andrea T. H. W. It's funny - I'm a huge fan of self-publishing, but I know that @Gini Dietrich and @Geoff Livingston will confirm that, as much as ebooks make you more money due to non-publisher fees, the authority and opportunities come from having something in bookstores.

Latest blog post: Your WordPress User Profile: It's More Than Meets the Eye

Andrea T.H.W.
Andrea T.H.W.

 @DannyBrown  @Gini Dietrich  @Geoff Livingston As it happens many times in life I guess the best thing is to have both or if sticking to an ebook which whatever they say is almost always printed to be read and absorbed reduce it to less than 50 pages, 100 if it's really full of info. With ebooks you don't have to pay for fillers and fluff just to justify the price right?

 

But some books still deserve many pages, some, not all. Or as Gini said not all at all. :D

 

As for real books while on one side getting published can be hard for a newcomer and so many quality books never see the light on the other if it gets published it is probably good, especially in these times. Imho.

Latest blog post: What is Motivation?

Andrea T.H.W.
Andrea T.H.W.

Life as a Zombie. :D   Well, it has a lot to do with having very few ideas about what to write and that killer headlines thing.   As for books, well, they'll never be substituted by ebooks. The latter are handy and give better earnings to writers but if you really want to absorb notions nothing better than real paper. You can take notes, speedread etc. plus I guess you see the difference between an ebook and the Bible of Gutemberg right? ;)

DannyBrown
DannyBrown

 @Andrea T. H. W. It's funny - I'm a huge fan of self-publishing, but I know that Gini Dietrich and Geoff Livingston will confirm that, as much as ebooks make you more money due to non-publisher fees, the authority and opportunities come from having something in bookstores.

Andrea T.H.W.
Andrea T.H.W.

 @DannyBrown  Gini Dietrich  Geoff Livingston As it happens many times in life I guess the best thing is to have both or if sticking to an ebook which whatever they say is almost always printed to be read and absorbed reduce it to less than 50 pages, 100 if it's really full of info. With ebooks you don't have to pay for fillers and fluff just to justify the price right?   But some books still deserve many pages, some, not all. Or as Gini said not all at all. :D   As for real books while on one side getting published can be hard for a newcomer and so many quality books never see the light on the other if it gets published it is probably good, especially in these times. Imho.

Nikki Little
Nikki Little like.author.displayName like.author.displayName like.author.displayName 3 Like

The only thing that should be dead are all the "this is dead" proclamations. I much prefer to use the word evolved. The PR industry isn't dead - it has evolved. TV isn't dead - the way we watch it has evolved. Print isn't dead - the way we read and share print articles has evolved.

Danny Brown
Danny Brown moderator like.author.displayName 1 Like

 @Nikki Little GREAT points, Nikki - evolution is the natural step in the next phase of anything. Perhaps the issue is people are looking at phase ends as death, as opposed to a new beginning?

Latest blog post: Order Received

Nikki Little
Nikki Little like.author.displayName like.author.displayName 2 Like

 @DannyBrown Yup, I think so. And, as with many trends, it snowballed and gained attention, so people knew they would get eyeballs if they wrote about the death of [fill in the blank]. It's gotten old, though. Moving on! ;)

Nikki Little
Nikki Little

The only thing that should be dead are all the "this is dead" proclamations. I much prefer to use the word evolved. The PR industry isn't dead - it has evolved. TV isn't dead - the way we watch it has evolved. Print isn't dead - the way we read and share print articles has evolved.

DannyBrown
DannyBrown

 @Nikki Little GREAT points, Nikki - evolution is the natural step in the next phase of anything. Perhaps the issue is people are looking at phase ends as death, as opposed to a new beginning?

Nikki Little
Nikki Little

 @DannyBrown Yup, I think so. And, as with many trends, it snowballed and gained attention, so people knew they would get eyeballs if they wrote about the death of [fill in the blank]. It's gotten old, though. Moving on! ;)

rdopping
rdopping like.author.displayName 1 Like

Dying to say something clever here but I think that's dead too. Humour is dead and the grateful are dead too.


0 Shares Twitter 0 Facebook 0 Google+ 0 Buffer 0 Buffer LinkedIn 0 Email 0 Email to a friend 0 Shares ×