Electricity is free, but we pay energy companies to harness it.
Water is free, but we pay for the privilege of filtering.
Air is free, but we pay for the solution of conditioning it for summers in our homes.
Natural gas is free, but we pay for the importance of safety in its use.
Oil is free, but we pay for the welling and distribution.
When we get down to it, all the things we could have for free we’re willing to pay for, because where needs are met, value is gained.
If you meet the needs of your audience, why would the value you bring be free?