Social Media * Marketing * Influence
Earlier this week, I took a look at why the social influencer – as identified by the likes of Klout, Kred, etc – isn’t anywhere near as valuable as an Instigator. The post created a great discussion (which is still ongoing) around both sides of the coin, and whether it was just a case of [...]
A few weeks ago, Heather Whaling shared the story of Nationwide and how they responded to what could have been a very difficult situation. While there was still come criticism about the response possibly being less “human” than it could have been from the various Nationwide accounts, it was still a great example of reacting [...]
Social influence. The need to prove how wonderful you must be to get such a high Klout score. The golden nugget for brands looking to tell their story to the masses. Yep, social influence – and, by association, social influencers – is a hot potato and continue to divide opinion. On the one hand, you [...]
Danny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing.
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada LicenseDanny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing. [Read More…]