Back in July 2010, I wrote a post called “52 Cool Facts About Social Media”. I wanted to have a look at some of the mind-boggling and truly impressive numbers from this space we play in.

I also wanted to offer a fun fact for every week of the year, for anyone playing social media trivia games.

At the time, the Big 5 were (arguably) Facebook, Twitter, LinkedIn, YouTube and Blogging. My, what a difference two years make!

So, to bring some of these figures up to date, as well as include some of the newer names on the scene, here are 52 cool facts about social media, the 2012 edition. Enjoy!

Facebook

1. 85% of women are annoyed by their friends (note – I don’t think this is just limited to Facebook!!).
2. Links about sex are shared 90% more than any other link.
3. More than 350 million users suffer from Facebook Addiction Syndrome.
4. 25% of users don’t bother with any kind of privacy control.
5. The average Facebook user has 130 friends.

Statistics from Economist, Social Times, CNN.

Twitter

6. 750 tweets per second are shared on Twitter.
7. The original Twitter beta was launched on the birthday of CEO Evan Williams.
8. If Twitter was a country, it’d be the 12th largest in the world.
9. 30% of Twitter users have an income of more than $100,000.
10. Twitter handles more search queries per month than Bing and Yahoo combined (24 billion versus 4.1 billion and 9.4 billion respectively).

Statistics from Compete, Twitter Press Centre and BNN News.

LinkedIn

11. Two new members sign up to LinkedIn every second.
12. LinkedIn has 161 million members in more than 200 countries and communities.
13. Members are on track to make more than 5.3 billion searches on the platform in 2012.
14. LinkedIn’s revenue has doubled every quarter for the last two years.
15. There are more than one million LinkedIn groups.

Statistics from LinkedIn Press Centre.

YouTube

16. YouTube was founded to share dinner clips of a party due to the files being too large for email.
17. The most watched video is Lady Gaga’s Bad Romance, with 470 million views.
18. The most watched non-commercial video is Charlie Bit My Finger Again, with over 458 million views.
19. The average visitor spends 15 minutes per day on YouTube.
20. It originally started life as a dating site and was influenced by the Hot Or Not website.

Statistics: Techzine and YouTube Archives.

Blogging

21. 3 million new blogs come online every month.
22. 60% of bloggers are aged between 25-44.
23. 20% of bloggers have been blogging for more than 6 years.
24. Professional bloggers upkeep an average of four blogs.
25. 35% of corporate bloggers worked in a journalism, media or professional writing role.

Statistics: Technorati State of the Blogosphere 2011.

Pinterest

26. Pinterest drives more referral traffic than YouTube, Google+ and LinkedIn combined.
27. Users spend an average of just under 16 minutes on the site.
28. The most popular age group is 25-34 year olds, accounting for 27.4% of the user base.
29. Pinterest receives 1.3 million visitors per day.
30. 97% of the fans of Pinterest’s Facebook page are women.

Statistics: Modea

Instagram

31. 25% of Instagram users upload more than three pictures per day.
32. Over 5 million images are uploaded every day.
33. President Obama is on Instagram, having joined in January 2012.
34. Earlybird is the most popular filter, with 12.5% users preferring it (zero filters is the most popular way to use Instagram, with more than 47% of users going au naturel).
35. There are 575 Likes per second.

Statistics: Instagram Press Centre, ReadWriteWeb, Social Media Delivered.

Google+

36. “Student” is the number one occupation of Google+ users.
37. More than 2/3 of its users are male.
38. The Google +1 button is used more than 5 billion times per day.
39. Google+ is adding 625,000 new users every day.
40. More than 42% of Google+ users are single.

Statistics: Google Blog, Techcrunch, Google Investor Reports.

Social Media Influence Platforms

41. Klout has 50 times more traffic than PeerIndex, its closest competitor.
42. Kred tries to measure offline influence by allowing you to add achievements away from your online activities.
43. Klout changed its privacy model to allow opt-out from its service after a negative backlash in 2011.
44. Empire Avenue has users in more than 150 countries.
45. Justin Bieber is the only person with a perfect Klout score of 100 (says it all, then).

Statistics: Social Media Today, The Next Web.

The Mobile Web

46. 42% of phones in the U.S. are smartphones, with 44% of European users on a smartphone.
47. More than 110 million smartphone users in the U.S and Europe access social networks and blogs on their phones.
48. Tablets took just two  years to reach 40 million users in the U.S. – it took smartphones 7 years to reach this figure.
49. China is the number one country in the world for smartphone use, with approximately 1 billion users.
50. In the U.K., there are twice as many smartphone users than cigarette smokers.

Statistics: ComScore and SoMobile.

Bonus Facts

51. Social gamers are expected to buy $6 billion in virtual goods in 2012.
52. One in 5 couples meet online; 3 in 5 gay couples meet online.

Statistics: eMarketer and Stanford University.

So there you have it – the updated 2012 edition of 52 cool facts about social media, offering a nugget for every week of the year.  Just in case you need it for your next presentation or tweet-up, and want to let folks know why social media isn’t so dorky after all.

Cheers!

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  1. says

    The number that still jumps out at me is “Google+ is adding 625,000 new users every day.” Part of me says that has to be messed up or overstated. Do we know if they are assuming that each new Gmail account is a Google+ account? If so that makes since. If they said “Google+ is adding 625,000 new troll accounts a day” I would be cool with that.

    • says

       @JustInTheSouth I agree. And now that they have changed Google Places to Google+ Local, it seems as though people have to get an account just to write a review. Pretty sneaky. 
       
      I also find #26 interesting, in re: Pinterest. That mirrors my experience exactly. Getting more traffic from Pinterest than those others. 

    • says

       @JustInTheSouth Very true, mate. Down at SxSW this year, Matt Hixson pressed the Google rep on the G+ numbers, and she admitted that any touchpoint with the service was classed as an active user.
       
      So, if you’re in Gmail and you just click the little G+ alert button to get rid of it, but never click on to the site itself, you’re classed as an active user.
       
      Add that to enforced sign up when you start using any Google product for the first time, and it’s skewed numbers at their finest.

  2. says

    Excellent info here Danny – but haven’t you heard; social media is just a fad – hehe!
     
    It’s strange when you think about it. We’ve only scratched the surface with social media. It will become so much more instrumental and part of the human experience in the coming years.
     
    We’re lucky to be part of it : )
     
    Cheers mate!

  3. Find Archie says

    I was amazed by the smart phone > cigarette smokers one! Bet even 1 or 2 years ago that wouldn’t have been the case.

  4. says

    Danny Brown as Sgt. Joe Friday….just the facts. Google+ with 42% single demographic, no wonder I keep getting those automated ‘whatcha doin’, ‘what’s up’ messages from people I don’t know. Lot’s of stunners here. 

    • says

       @annelizhannan It’s funny – when I was researching this article, it was the G+ stats that stood out the most, and offered an insight into why the platform is “struggling”. The demographic seems very skewed, and tech-heavy – not exactly conducive to making it a Facebook or Twitter alternative.
       
      But, it has its users, and I guess that’s all that matters. :)

  5. says

    Loved this. Perfect read for a break in the work day. As I’m getting my new blog online and letting people know about these 52 social media facts on all the social media platforms while contemplating how to better use Pinterest
     
    Did my head just explode?

  6. says

    Loved the information Danny!
     
    I guess one can see everything at one glance in this post, and it surely does remind us how much our presence on the social media is required, though I wonder how and where all can a person be at one single time!
     
    Thanks for sharing. :)

    • says

       @Harleena Singh Agreed, miss – if there’s ever an example of why you need to be clear on what platform(s) you need to be on, and why, these stats are a definite starter.
       
      Cheers!

  7. says

    What is kind of damning about Facebook is the average number of friends has not changed in almost 3 years.
     
    Great list Danny. I have to assume ComScore omits Youtube when they claim only 12 minutes per day per user in the US using social media networks. Of course that numbers is spread over 200mil people. 75% have Facebook accounts but only 15% have twitter and only 8% use twitter everyday.
     
    I still feel 75% of all Social Media content is created by 25% of the users (or less) based on activity numbers I see. Kind of reduces some of that hype when they say how many active users there is.

  8. says

    Excellent, Danny! I saw earlier today where Jason Falls reported that 10% of women had texted during sex. No idea how he knows such things, but there’s no. 53 I guess.

  9. Thomas Gilliland says

    Amazing research, Danny. Only discovered your blog today, you’ve got another follower!
     
    -Thomas G, SporkBit.com Co-Founder

  10. says

    You just need to give up your issues with Klout because of #45. Justin Bieber is the only person with a perfect Klout score of 100 …. I mean, come on … its Justin Bieber, how can you argue with a social platform that rewards Bieber with a perfect score?!?!? (that one made me literally laugh out loud!)
     
    And now I’m re-posting on Pinterest so I can go over the average 16 minutes and give myself an excuse to feed my pinterest addiction :)

      • sherrickmark says

         @DannyBrown Not even sure The Bieber could save RIM. Unless they do something very amazing VERY quickly, someone will do for RIM what HP did for Palm, and buy it just to take it out back to shoot it.

      • says

         @DannyBrown That’s just wrong on so many levels … years from now, we’re going to see Bieber’s face splashed across the tabloids and in the copy it’ll say, “what happened to him, he use to be such a good kid, he even had a perfect score on Klout!”

        • says

           @DannyBrown I was thinking more like Britney Spears – she’s never going to live that crazy stint down. Bieber’s going to head down to crazy town one day, just you wait …
          And poor Corey – he’s truly become a member of The Lost Boys (yes, pun intended)

  11. says

    Great post Danny, very, very interesting, especially the points on FB. 350 millions addicted, makes to think a lot hu? But the first question that comes to my mind is: if Twitter is the third search engine which is the best way to publish links on it? Shortened urls, full urls, hashtags…..? :)

    • says

       @bdorman264 Here’s the thing – I don’t think he even registered his info with them. Which kinda says all you need to know about Klout… 😉

  12. says

    hello, this is really a nice article. i really like your writing style. lots of new things i can understand now. i really appreciate you. you are doing great job for new user as like me. i hope you will continue your writing like this.
     
    dear, i have a question. can i ask you? if you allow me? i visited a blog called <a title=”technology blog” href=”http://www.tunerpage.com/” target=”_blank”>tunerpage</a> i like this theme so much. can you please tell me the name of that theme they are using?
     
    waiting for your reply. take care my friends :)

  13. says

    hello, this is really a nice article. i really like your writing style. lots of new things i can understand now. i really appreciate you. you are doing great job for new user as like me. i hope you will continue your writing like this. dear, i have a question. can i ask you? if you allow me? i visited a blog called tunerpage i like this theme so much. can you please tell me the name of that theme they are using? waiting for your reply. take care my friends :)

  14. says

    hello, this is really a nice article. i really like your writing style. lots of new things i can understand now. i really appreciate you. you are doing great job for new user as like me. i hope you will continue your writing like this. dear, i have a question. can i ask you? if you allow me? i visited a blog called . tunerpage.com i like this theme so much. can you please tell me the name of that theme they are using? waiting for your reply. take care my friends :)

  15. says

    hello, this is really a nice article. i really like your writing style. lots of new things i can understand now. i really appreciate you. you are doing great job for new user as like me. i hope you will continue your writing like this. dear, i have a question. can i ask you? if you allow me? i visited a blog called tunerpage.com i like this theme so much. can you please tell me the name of that theme they are using? waiting for your reply. take care my friends :)

  16. says

    Danny, you are the JAM for putting this stuff together. I spout these stats off to my clients and potential clients all the time. My fav: Twitter handles more search queries than Bing and Yahoo combined. A great thing to pitch to the Twitterphobic business peeps 😀

  17. says

    Facebook truly is the top networking site. It would have been good if Asian and African countries were also included in the survey. The social media has taken the world by storm and now its not possible to think of communicating without these sites.

  18. Larry Lourcey says

    I absolutely LOVE stat posts like this. Unfortunately, I always forget most of the facts by the next day! Thanks Danny.

  19. Green Conservative says

    At Nevada Oral and Facial Surgery in Las Vegas, we have definitely seen where social media plays a huge part in people being educated online, especially in our competitive field with dental implants and especially the all-on-4 procedure.  If you look at our website at http://www.NOFSLV.com, you will see how we prominently display our social media icons which link to Facebook, Google +, YouTube, Yelp, etc.

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