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A Special Friday Thank You from @JugnooMe to @HootSuite

June 15, 2012 15 Comments
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They say “imitation” is the sincerest form of flattery – in which case, Jugnoo would love to thank our friends over at HootSuite.

Back in April, we came out of closed beta and opened up our platform to 1,000 users in an open beta. To celebrate this jump in status, we created a video in-house that shared an example of one of our users, the Bandit Coffee Group in Toronto.

The video showed how owner Kirk used Jugnoo to be effective on social media – connecting with customers and promoting offers – while still doing all their day-to-day business. Here’s the video below.


Simple. Fun. Clear.

Yesterday, social media dashboard folks HootSuite released a video that “…illustrates just how simple and useful social media can be.”

It uses an example of a bread and coffee place and how the owner connects with customers and promotes offers. Here’s the HootSuite video below:


It’s also simple. Fun. Clear. And the tune is jaunty!

So we’d just like to say thanks, HootSuite – great job and we appreciate the homage! ;-)

In fact, we were so enamoured by the video, we sent these cupcakes to Hootsuite’s Vancouver offices – hope you enjoyed, guys!

Thank you cupcakes from Jugnoo to HootSuite

This post also appears on the Jugnoo blog.

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About Danny

Danny Brown is Chief Technologist at ArCompany, helping clients turn social media intelligence into business results. He’s the co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing, described as "the book that will change the way we do business today." He’s an award-winning marketer whose delivered results for organizations like Microsoft Canada, BlackBerry, FedEx, Ford Canada and LG Electronics, and his blog is recognized as the #1 marketing blog in the world by HubSpot.

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FB Ninjaz
FB Ninjaz

These two videos don't seem very similar beyond the setting of a cafe/coffee shop/bakery

Danny Brown
Danny Brown moderator

 @FB Ninjaz Agreed - once you remove the way the owner uses their iPad to update and create offers, and take pictures to share, and then the customers that show these offers to the business owner, don't seem very similar at all... ;-)

FB Ninjaz
FB Ninjaz

These two videos don't seem very similar beyond the setting of a cafe/coffee shop/bakery

DannyBrown
DannyBrown

 @FB Ninjaz Agreed - once you remove the way the owner uses their iPad to update and create offers, and take pictures to share, and then the customers that show these offers to the business owner, don't seem very similar at all... ;-)

Darren Sproat
Darren Sproat like.author.displayName 1 Like

Perhaps this isn't the best post to share this on but it's at the forefront of my thoughts as I read above...

Having been involved in the early stages of development for several "social dashboards" with built-in intelligence gathering, analytics, etc. a question that I am often 'stuck' on is *what is the hook?*

What does this system do that will make me, and the 1000's of customers we want, take the time and devote the effort to switch from one social dashboard to another. More often than not there is a requirement for more than just a fresh new look or a single feature or two...

Still thinking...

Danny Brown
Danny Brown moderator like.author.displayName like.author.displayName like.author.displayName 3 Like

 @Darren Sproat  That's a great point, mate, and something we're always looking at - "where can we take this feature?".

 

We have a couple of updates coming soon that will answer many of these questions (think social intelligence and useful analytics), and we also allow you to create Facebook promotions and promotional videos from within the dashboard, which covers content marketing more than "normal" social dashboards.

 

But it's definitely an ongoing challenge and one we enjoy! :)

Darren Sproat
Darren Sproat

Perhaps this isn't the best post to share this on but it's at the forefront of my thoughts as I read above... Having been involved in the early stages of development for several "social dashboards" with built-in intelligence gathering, analytics, etc. a question that I am often 'stuck' on is *what is the hook?* What does this system do that will make me, and the 1000's of customers we want, take the time and devote the effort to switch from one social dashboard to another. More often than not there is a requirement for more than just a fresh new look or a single feature or two... Still thinking...

DannyBrown
DannyBrown

 @Darren Sproat  That's a great point, mate, and something we're always looking at - "where can we take this feature?".   We have a couple of updates coming soon that will answer many of these questions (think social intelligence and useful analytics), and we also allow you to create Facebook promotions and promotional videos from within the dashboard, which covers content marketing more than "normal" social dashboards.   But it's definitely an ongoing challenge and one we enjoy! :)

Darren Sproat
Darren Sproat

 @DannyBrown -- You are reading my mind, sir! ;)

Rhysorwin
Rhysorwin like.author.displayName like.author.displayName 2 Like

You're a clever man Mr. Brown this post is evidence of your social prowess ;)

Rhysorwin
Rhysorwin

You're a clever man Mr. Brown this post is evidence of your social prowess ;)

JohnFitzgerald
JohnFitzgerald like.author.displayName 1 Like

Okay so I think it is clear based on your blog post Hootsuite copied the feel and flow of JugnooMe, but I think this is okay as JugnooMe has copied Hootsuite service, Just saying! But at the end of the day another great blog Danny.

Danny Brown
Danny Brown moderator like.author.displayName 1 Like

@JohnFitzgerald Hi John,

 

Oh, for sure, we're just having a bit of fun - as I mention in the post, we see Hootsuite more as friends, or peers. So, no hard feelings there.

 

Though I would disagree on the "copying service". There are only so many ways any company can create a social dashboard - it's why Hootsuite, Seesmic, Tweetdeck and our own platform look similar when it comes to Twitter streams, etc.

 

However, we're much more than just social feeds and some analytics. jugnoome 's vision far outreaches that, with true Business and Social Intelligence and Social Commerce a part of the equation, which none of the other social dashboards - Hootsuite included - are doing.

 

Choosing a setting for a video, though - well, there are literally thousands of different looks to create. ;-)

 

So, definitely different. Cheers, John!

JohnFitzgerald
JohnFitzgerald

Okay so I think it is clear based on your blog post Hootsuite copied the feel and flow of JugnooMe, but I think this is okay as JugnooMe has copied Hootsuite service, Just saying! But at the end of the day another great blog Danny.

DannyBrown
DannyBrown

@JohnFitzgerald Hi John,   Oh, for sure, we're just having a bit of fun - as I mention in the post, we see Hootsuite more as friends, or peers. So, no hard feelings there.   Though I would disagree on the "copying service". There are only so many ways any company can create a social dashboard - it's why Hootsuite, Seesmic, Tweetdeck and our own platform look similar when it comes to Twitter streams, etc.   However, we're much more than just social feeds and some analytics. jugnoome 's vision far outreaches that, with true Business and Social Intelligence and Social Commerce a part of the equation, which none of the other social dashboards - Hootsuite included - are doing.   Choosing a setting for a video, though - well, there are literally thousands of different looks to create. ;-)   So, definitely different. Cheers, John!

DannyBrown
DannyBrown

 @JohnFitzgerald Hi John,   Oh, for sure, we're just having a bit of fun - as I mention in the post, we see Hootsuite more as friends, or peers. So, no hard feelings there.   Though I would disagree on the "copying service". There are only so many ways any company can create a social dashboard - it's why Hootsuite, Seesmic, Tweetdeck and our own platform look similar when it comes to Twitter streams, etc.   However, we're much more than just social feeds and some analytics. jugnoome 's vision far outreaches that, with true Business and Social Intelligence and Social Commerce a part of the equation, which none of the other social dashboards - Hootsuite included - are doing.   So, definitely different. Cheers, John!

wmwebdes
wmwebdes

"And the tune is jaunty!" Not heard jaunty in ages.   He wore his hat at a jaunty angle.   Love both vids.  

wmwebdes
wmwebdes like.author.displayName 1 Like

"And the tune is jaunty!"

Not heard jaunty in ages.

 

He wore his hat at a jaunty angle.

 

Love both vids.

 

sherrickmark
sherrickmark like.author.displayName like.author.displayName 2 Like

you've been parodied or copied. Its official, you're now relevant! lol.

 

*were already for sure, but its such an old gag, i couldnt resist*

sherrickmark
sherrickmark

you've been parodied or copied. Its official, you're now relevant! lol.   *were already for sure, but its such an old gag, i couldnt resist*

DannyBrown
DannyBrown

 @sherrickmark Now we just need TMZ to start following us!! ;-)

KenMueller
KenMueller

But why wasn't your tune jaunty???

DannyBrown
DannyBrown

 @KenMueller Our ukelele was in the repair shop.


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