While social media use is beginning to see a healthy increase in small business users, there are still many gaps that need to be plugged when it comes to how that use is being strategic.
For most small businesses, the main use of social media was for company awareness in the marketplace. Additionally, customer acquisition is another factor that business owners want to see, but perhaps don’t know how to actually build a strategy around this.
At Jugnoo, one of the ways we’re looking to help these business owners (as well as mid-market customers) is through education, and providing simple toolsets and “hand-holding” along the way (Ken Mueller described us perfectly as a “social media Swiss Army Knife” in a recent post).
This video below – with questions from leading PR practitioner and author Deirdre Breakenridge – shares some of our beliefs and goals for our users, as well as examples of small businesses that are succeeding in social media, and how they’re doing it.
Hopefully it’s useful to you (even with the scary still picture!), and if you’re interested in checking out the Jugnoo platform, you can sign up for the beta here.
- To My #PR Tech Tester Friends: Help with the Social Web is Here! (deirdrebreakenridge.com)
- The Small Business Social Media Swiss Army Knife (inklingmedia.net)