Three Reasons Menshn May Be a Non-Starter

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menshn talk on topic

I caught this story on the BBC website earlier this week, about new microblogging site menshn, set up to rival Twitter.

Created by UK politician Louise Mensch, the goal is simple. In Mensch’s own words:

“Whereas Twitter is not organised around topics, on menshn you have a permanent place to go online to talk about the things you’re most interested in.”

Her partner in the venture, Luke Bozier, offers even more reasons why they created menshn.

With all the great political forums out there, we noticed that there was no place to talk about politics live. Whereas Twitter is not organised around topics, on menshn you have a permanent place to go online to talk about the things you’re most interested in.

Essentially, what they’re saying is that Twitter is frustrating because there’s no way to keep conversations on topic, hence the need for menshn.

Except there’s not. Here are three reasons why.

Twitter Hashtags

The simplest and easiest way to separate discussions and topics on Twitter is through the use of hashtags, or the little # symbol. Placed at the end of the tweet, it allows Twitter’s search function to just list tweets about that topic, and that topic alone.

Yes, you’ll get the occasional spammer jumping in promoting their crud, but for the most part, hashtags work really well. And it’s on that “frustrating service” Mensch is on about in her reasoning.

As for there not being any place to “talk live” about politics, both Mensch and Bozier can check out these political chats on Twitter: #fem2, #foiachat or #govchat.

CoverItLive

Another great option, and one I’ve used several times for live blogging and discussions, is CoverItLive.

Around since 2007, CoverItLive offers a host of solutions for your specific live discussion/blogging needs, as well as much more. Three of the ways CoverItLive negate Mensch’s concerns are:

  • Rich media and fully moderated host rooms for live blogging and chats, with branding available to make it a true personal topic.
  • Interactive content updates, with streams and comments from Facebook and Twitter (amongst others).
  • Community building through personalization, ensuring every topic attendee feels they’re being heard and offering something of value.

If both Mensch and Crozier want to really discuss the topics they want to, in a targeted way, and they feel Twitter hashtags won’t work, CoverItLive would have them covered (no pun intended).

Livefyre Comments

It’s no secret I’m a huge fan of the Livefyre comments system. Not only is it the best commenting platform around (for me, anyhoo), it’s also one of the most interactive systems around, and perfect for live Question and Answer sessions.

I’ve ran three examples of that interactivity here, with live Q&A’s featuring David Siteman Garland, Geoff Livingston and Erika Napoletano.

All three chats were centred around a specific topic – smart branding, marketing’s challenges in this digital-led age, and personal branding success through doing unpopular things.

Each chat was a huge success. Lasting roughly one hour, there were over 200 comments on each post, and each comment was essentially a question from attendees, that was answered in return by the “panelist”.

I have a few more specials coming soon, with even more interactivity – and, again, Liveyfre and they way it’s a true conversation platform would negate the need for menshn.

The Deal with menshn?

With these three examples alone, the need for menshn disappears – or, at the very least, seems less valid.

Now, it may be that it offers private chat options – but that can be done by CoverItLive and Livefyre (you could make the blog post password-protected). And there’s no platform that’s as “live” as Twitter when it comes to instant chats (Livefyre too).

So, I’m wondering where the benefit is for using menshn? It’s only available in the U.S. right now, so it’s difficult to gauge. But, from the reasons given by its creators, it seems to be something where there’s no real need for it in the first place.

I guess time will tell…

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About Danny

Danny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing.

53 comments
fred
fred

DannyBrown LiveFyre already does it? ok, well, that's nice. only problem is that nobody I know has ever heard of LiveFyre or your other solution of coveritlive (and neither had I, despite being a developer for almost 20 years). An alternative service isn't much good if nobody ever hears that it even exists. I'm with ElaineJoli on this; give them a chance. You might like hashtags in twitter, but a huge number of people don't touch twitter at all because hashtags are like techy obscure programming codes to most normal people. do you ever speak to normal people,  or do you live in an I.T. bubble where only I.T. experts exist?

DannyBrown
DannyBrown

fred True. Although, technically, menshn's existence is from the founders suggesting hashtags aren't the way to track a conversation on Twitter, when they're very popular. Perhaps the messaging needs improving - it is from a politician, after all. ;-)Cheers for the discussion, really enjoyed it - and nary a hashtag in sight!

fred
fred

DannyBrown ah; ok; in that case anonymity is relevant if that's what your issue is. I'm just a normal user on menshn (I signed up to see what it was all about) but I'm not part of it; I did a search on google for it to see what people were saying about it and got this page, I thought it was a bit mean-spirited so just jumped in with my 2 cents worth. I'm only anonymous here because I can't be bothered to link a blog that I've never known before to my facebook/twitter account etc. There's really no ulterior motive, I was just passing by and wanted to defend a site that I think has the right to exist.Personally I know how to use hashtags, but a lot of people don't.The argument where people say well, you're not using it properly, is a bad argument. It's the same argument that Steve Jobs used when they mucked up the antenna on the iphone (ie that people were holding the phone wrong and it was their fault).

DannyBrown
DannyBrown

fred "Anonymity" means you could be a menshn programmer, or partner, etc, offering a biased view. I'm always happy to offer differing opinions, and they come across stronger if it is a person from the company willing to get behind it properly (if that makes sense).With regards counter arguments, I am listening (as are others on here) - it's the way mention is presented that irks. There are plenty other options available for discussions without Twitter hashtags, Livfyre being a great example, as is CoverItLive and many others.If menshn succeeds and fills a need, great - just position it better.

fred
fred

DannyBrown  ok, well, like ElaineJoli, I'll just have to agree to disagree. But you really should calm down a bit and look at the bigger picture. All I was saying is that you should give them a chance and that not everybody likes how twitter works; that's a perfectly reasonable viewpoint as far as I can see. Anonymity is irrelevant here. You criticise their site but you're not really listening to any counter-arguments. Hashtags are used by lots of people, yes, but that's the whole point; menshn is aimed at people who don't like hashtags and can't easily have a thread/debate going when there's so much noise going on. Menshn is easy to use; you click on what you want to talk about and have a chat with other people interested in the same subject. You simply can't do that with twitter. If you could then menshn wouldn't have a single visitor on it.

DannyBrown
DannyBrown

fred Hi "Fred",Just because someone hasn't heard of a platform doesn't mean it has no value.14,000 sites use Livefyre; hardly small fish. ESPN, NBA,NFL, etc, use CoverItLive - again, hardly small fish.As for hashtags just being for the "I.T. bubble", there are over 400 education chats on Twitter using hashtags. There are also hundreds of chats and hashtags ranging from Gen Y, feminism, non-profits and more. Hardly an "I.T. bubble".https://docs.google.com/spreadsheet/ccc?key=0AhisaMy5TGiwcnVhejNHWnZlT3NvWFVPT3Q4NkIzQVE#gid=1 Then again, I'd maybe take your comment more seriously if you didn't hide behind the "anonymous soapboxer" approach...

DannyBrown
DannyBrown

 @Andrea T.H.W. I've heard some folks say it's just a vanity project, given the closeness of Mensch's surname and the name of the platform. Guess we'll see. :)

Andrea T.H.W.
Andrea T.H.W.

Well given that many people around the world are seeing politics and politicians for what they really are I guess this new social thing won't go that far. Though it might be that in some countries politicians still works for citizens' interest and so this thing could have its place.But one based on fairys and Leprechauns would have had a better chance of success. Wait, maybe fairys and Leprechauns do exists.

Andrea T.H.W.
Andrea T.H.W. like.author.displayName 1 Like

Well given that many people around the world are seeing politics and politicians for what they really are I guess this new social thing won't go that far. Though it might be that in some countries politicians still works for citizens' interest and so this thing could have its place.

But one based on fairys and Leprechauns would have had a better chance of success. Wait, maybe fairys and Leprechauns do exists.

Danny Brown
Danny Brown moderator

 @Andrea T.H.W. I've heard some folks say it's just a vanity project, given the closeness of Mensch's surname and the name of the platform. Guess we'll see. :)

DannyBrown
DannyBrown

ElaineJoli For sure, Elaine, and thank you for your always thoughtful comments. It'd be a bit lame if a blogger only allowed the agreeing comments. :)

ElaineJoli
ElaineJoli

LisaThorell  "it's really done well elsewhere" AND a PR problem - I suppose this could be a real lesson for getting your messaging right and the power of social media.  People can be intrigued by your product, hate your product or be indifferent right from the initial message.  And if your message/personality/story is really wrong, you've got trouble ahead.  Thanks for your comments back to me, Lisa - and thanks Danny for always providing a forum where people can disagree and still be heard.

LisaThorell
LisaThorell

 @ElaineJoli  @DannyBrown    It is not Mensch per se, I believe, that folks are objecting to, but the manner in which it was introduced PR-wise. As the GigaOm article put it...   "Yet here you have Mensch, a politician who is supposed to be paid to represent her constituents, and she’s not just telling you that she thinks she knows how you should be using Twitter — she’s actually using her position and notoriety to actually launch an entire business that tells you that you’re using Twitter wrong."   But that said, folks may be inferring, well, if that's how you introduce yourself, perhaps that also reflects the guiding philosophy behind your social network. Starting off by criticising a seminal platform, the negative trajectory of it - just seems poor form. In contrast, note when Lady Gaga's LittleMonsters.com launched, Backplane went out of their way to say specifically they were in no way disparaging Twitter, in fact they were encouraging (and their Cortex architecture supports) interaction across Twitter and other social networks . All in all- a much positive message.

DannyBrown
DannyBrown

 @Rhysorwin  Liz I agree - risks definitely need to be taken. But there's a risk and then there's a "this is already done really well elsewhere" approach, which menshn seems to fall in.

DannyBrown
DannyBrown

 @abdallahalhakim Agreed, conversations are becoming fractured. The thing is to make sure the platform/offering makes sense (from the arguments put across for its need). This is where (for me) menshn doesn't do the job.

DannyBrown
DannyBrown

 @ElaineJoli The difference is, Elaine, the reasons are lame. Every frustration Mensch already has a solution. This just comes across as poorly researched and something that really isn't needed.

ElaineJoli
ElaineJoli

 @DannyBrown I guess we'll just agree to disagree on this one - I think every project should at least be used before its skewered.

ElaineJoli
ElaineJoli

WOW. Come on folks - slamming something you haven't tried?  Where's the entrepreneurial camaraderie? Another restaurant - who needs it?  There are already thousands.  Another TV network?  Who needs HBO? Who needs another ebook on marketing?? Maybe Menshn will become the agent for political change?  Who knows?  Why aren't we embracing a twist on an existing idea?  Giving it a chance - Saying 'you go girl' - at least you tried.  The whole idea of launching is hopefully you'll find an audience that will shape what comes next.  Someone who saw something they thought they could improve upon.  It's incredibly hard work to launch a site of this nature - and to have it slammed before it gets a chance to get it's little legs going is - well...  a bit mean spirited.

ElaineJoli
ElaineJoli

WOW. Come on folks - slamming something you haven't tried?  Where's the entrepreneurial camaraderie? Another restaurant - who needs it?  There are already thousands.  Another TV network?  Who needs HBO? Who needs another ebook on marketing?? 

Maybe Menshn will become the agent for political change?  Who knows?  Why aren't we embracing a twist on an existing idea?  Giving it a chance - Saying 'you go girl' - at least you tried.  The whole idea of launching is hopefully you'll find an audience that will shape what comes next. 

Someone who saw something they thought they could improve upon.  It's incredibly hard work to launch a site of this nature - and to have it slammed before it gets a chance to get it's little legs going is - well...  a bit mean spirited.

Danny Brown
Danny Brown moderator like.author.displayName like.author.displayName 2 Like

 @ElaineJoli The difference is, Elaine, the reasons are lame. Every frustration Mensch already has a solution. This just comes across as poorly researched and something that really isn't needed.

Danny Brown
Danny Brown moderator

@fred True. Although, technically, menshn's existence is from the founders suggesting hashtags aren't the way to track a conversation on Twitter, when they're very popular.

Perhaps the messaging needs improving - it is from a politician, after all. ;-)

Cheers for the discussion, really enjoyed it - and nary a hashtag in sight!

fred
fred like.author.displayName 1 Like

@DannyBrown ah; ok; in that case anonymity is relevant if that's what your issue is. I'm just a normal user on menshn (I signed up to see what it was all about) but I'm not part of it; I did a search on google for it to see what people were saying about it and got this page, I thought it was a bit mean-spirited so just jumped in with my 2 cents worth. I'm only anonymous here because I can't be bothered to link a blog that I've never known before to my facebook/twitter account etc. There's really no ulterior motive, I was just passing by and wanted to defend a site that I think has the right to exist.

Personally I know how to use hashtags, but a lot of people don't.

The argument where people say well, you're not using it properly, is a bad argument. It's the same argument that Steve Jobs used when they mucked up the antenna on the iphone (ie that people were holding the phone wrong and it was their fault).

Danny Brown
Danny Brown moderator

@fred "Anonymity" means you could be a menshn programmer, or partner, etc, offering a biased view. I'm always happy to offer differing opinions, and they come across stronger if it is a person from the company willing to get behind it properly (if that makes sense).

With regards counter arguments, I am listening (as are others on here) - it's the way mention is presented that irks. There are plenty other options available for discussions without Twitter hashtags, Livfyre being a great example, as is CoverItLive and many others.

If menshn succeeds and fills a need, great - just position it better.

fred
fred

@DannyBrown  ok, well, like ElaineJoli, I'll just have to agree to disagree. But you really should calm down a bit and look at the bigger picture. All I was saying is that you should give them a chance and that not everybody likes how twitter works; that's a perfectly reasonable viewpoint as far as I can see. Anonymity is irrelevant here. You criticise their site but you're not really listening to any counter-arguments. Hashtags are used by lots of people, yes, but that's the whole point; menshn is aimed at people who don't like hashtags and can't easily have a thread/debate going when there's so much noise going on. Menshn is easy to use; you click on what you want to talk about and have a chat with other people interested in the same subject. You simply can't do that with twitter. If you could then menshn wouldn't have a single visitor on it.

Danny Brown
Danny Brown moderator

@fred Hi "Fred",

Just because someone hasn't heard of a platform doesn't mean it has no value.

14,000 sites, including National Geographic, MTV and the New York Times, use Livefyre; hardly small fish. ESPN, NBA,NFL, etc, use CoverItLive - again, hardly small fish.

As for hashtags just being for the "I.T. bubble", there are over 400 education chats on Twitter using hashtags. There are also hundreds of chats and hashtags ranging from Gen Y, feminism, non-profits and more. Hardly an "I.T. bubble".

https://docs.google.com/spreadsheet/ccc?key=0AhisaMy5TGiwcnVhejNHWnZlT3NvWFVPT3Q4NkIzQVE#gid=1

Then again, I'd maybe take your comment more seriously if you didn't hide behind the "anonymous soapboxer" approach... Though given your IP suggests a Kent location, perhaps you're one of the menshn folks? if so,

ElaineJoli
ElaineJoli like.author.displayName 1 Like

 @DannyBrown I guess we'll just agree to disagree on this one - I think every project should at least be used before its skewered.

Danny Brown
Danny Brown moderator

@ElaineJoli For sure, Elaine, and thank you for your always thoughtful comments. It'd be a bit lame if a blogger only allowed the agreeing comments. :)

ElaineJoli
ElaineJoli like.author.displayName like.author.displayName 2 Like

@LisaThorell  "it's really done well elsewhere" AND a PR problem - I suppose this could be a real lesson for getting your messaging right and the power of social media.  People can be intrigued by your product, hate your product or be indifferent right from the initial message.  And if your message/personality/story is really wrong, you've got trouble ahead.  Thanks for your comments back to me, Lisa - and thanks Danny for always providing a forum where people can disagree and still be heard.

LisaThorell
LisaThorell like.author.displayName 1 Like

@ElaineJoli  @DannyBrown It is not Mensch per se, I believe, that folks are objecting to, but the manner in which it was introduced PR-wise. As the GigaOm article put it...

"Yet here you have Mensch, a politician who is supposed to be paid to represent her constituents, and she’s not just telling you that she thinks she knows how you should be using Twitter — she’s actually using her position and notoriety to actually launch an entire business that tells you that you’re using Twitter wrong."

But that said, folks may be inferring, well, if that's how you introduce yourself, perhaps that also reflects the guiding philosophy behind your social network. Starting off by criticising a seminal platform, the negative trajectory of it - just seems poor form. 

In contrast, note when Lady Gaga's LittleMonsters.com launched, Backplane went out of their way to say specifically they were in no way disparaging Twitter, in fact they were encouraging (and their Cortex architecture supports) interaction across Twitter and other social networks . All in all- a much positive message.

abdallahalhakim
abdallahalhakim

Menshn might not be offering the best solution but the need to discover social conversations and getting more engaged is increasing as the web becomes more social. Check out Engagio as it is positioning itself as network for keeping track of social conversations from the different social networks (Livefyre is supposed to be added soon). 

abdallahalhakim
abdallahalhakim

Menshn might not be offering the best solution but the need to discover social conversations and getting more engaged is increasing as the web becomes more social. Check out Engagio as it is positioning itself as network for keeping track of social conversations from the different social networks (Livefyre is supposed to be added soon). 

Danny Brown
Danny Brown moderator

 @abdallahalhakim Agreed, conversations are becoming fractured. The thing is to make sure the platform/offering makes sense (from the arguments put across for its need). This is where (for me) menshn doesn't do the job.

LisaThorell
LisaThorell

DannyBrown Yup. And as a colleague pointed out to me, there's also Lady Gaga's LittleMonsters.com announced late May and by invitation only.  I'll have to catch up on that pay wall discussion. ;-)

Rhysorwin
Rhysorwin

Liz  DannyBrown I would agree to an extent, but I really feel like the social world is still very much unexplored. As users I don't think we know what it is we want yet, I don't think many people said they wanted a platform like twitter before it began, same with Facebook etc.Risks need to be taken if we're going to move forward. That's not me saying that this one is a good idea or even one that will work but I wouldn't want to discourage people trying to push us forward.

DannyBrown
DannyBrown

Liz A site that limits usage to the U.S. certainly wouldn't encourage this Scotsman living in Canada... ;-)

DannyBrown
DannyBrown

LisaThorell That's an interesting point, and perhaps the natural evolution towards the pay walls that many bloggers are now speaking about.Like you say, what will be interesting is how many political folks will make the jump from Twitter, especially since it's already covered so well with political chats. Guess we'll see. :) 

DannyBrown
DannyBrown

JayDolan Kinda like James Caan is like Henry Fonda. Except not. :)

JayDolan
JayDolan

I think there's an inherent problem when you have to describe a new social network as "It's like x, but y."

JayDolan
JayDolan like.author.displayName 1 Like

I think there's an inherent problem when you have to describe a new social network as "It's like x, but y."

Jake
Jake

I've used the convertlive a few times and i think it is very effective in the way i blog with others. The twitter hash tags are really effective when separating topics. What is also a bug in my mind is how some people on facebook are using hash tags on their status. It is very unheard of but i guess i will just have to deal with it. This article is very interesting and opens my mind for blog deeply.

Jake
Jake like.author.displayName 1 Like

I've used the convertlive a few times and i think it is very effective in the way i blog with others. The twitter hash tags are really effective when separating topics. What is also a bug in my mind is how some people on facebook are using hash tags on their status. It is very unheard of but i guess i will just have to deal with it. This article is very interesting and opens my mind for blog deeply.

LisaThorell
LisaThorell

Hey Danny, these are all good points in terms of Menshn not really adding anything as a topic finding alternative" to Twitter. I agree and more so- It's patently ridiculous.What i find interesting here though is the thought of this type of thing catching on, namely,"What if high profile Twitter users, like politician Mensch here, picked up their personal networks and made their own microblogging sandbox network? Think The Kim Kardashian TwitNetwork. (Good name, eh?)I personally do not believe Menshn will succeed at this point (she just got a "Nigerian scam" attack on the network this morning) unless this political-topic-network has substantial IT and network security resources.But even so -- this is a highly intriguing demonstration of a latent vulnerability of Twitter's.

LisaThorell
LisaThorell like.author.displayName 1 Like

Hey Danny, these are all good points in terms of Menshn not really adding anything as a topic finding alternative" to Twitter. I agree and more so- It's patently ridiculous.

What i find interesting here though is the thought of this type of thing catching on, namely,"What if high profile Twitter users, like politician Mensch here, picked up their personal networks and made their own microblogging sandbox network? Think The Kim Kardashian TwitNetwork. (Good name, eh?)

I personally do not believe Menshn will succeed at this point (she just got a "Nigerian scam" attack on the network this morning) unless this political-topic-network has substantial IT and network security resources.But even so -- this is a highly intriguing demonstration of a latent vulnerability of Twitter's.

Danny Brown
Danny Brown moderator

@LisaThorell That's an interesting point, and perhaps the natural evolution towards the pay walls that many bloggers are now speaking about.

Like you say, what will be interesting is how many political folks will make the jump from Twitter, especially since it's already covered so well with political chats. Guess we'll see. :) 

LisaThorell
LisaThorell like.author.displayName 1 Like

@DannyBrown Yup. And as a colleague pointed out to me, there's also Lady Gaga's LittleMonsters.com announced late May and by invitation only.  I'll have to catch up on that pay wall discussion. ;-)

Liz
Liz

To me, this is yet another example of an idea that was not proceeded by proper research. Hence, Menschn appears to be redundant and perhaps unnecessary. It's another shiny platform in the midst of an overcrowded space that begs the question 'what would drive me to your site?' I believe that you've laid out the argument pretty well: right now, nothing. As you say, time will tell. I say, 'next.'

Liz
Liz like.author.displayName 1 Like

To me, this is yet another example of an idea that was not proceeded by proper research. Hence, Menschn appears to be redundant and perhaps unnecessary. It's another shiny platform in the midst of an overcrowded space that begs the question 'what would drive me to your site?' I believe that you've laid out the argument pretty well: right now, nothing. As you say, time will tell. I say, 'next.'

Rhysorwin
Rhysorwin like.author.displayName 1 Like

@Liz  @DannyBrown I would agree to an extent, but I really feel like the social world is still very much unexplored. As users I don't think we know what it is we want yet, I don't think many people said they wanted a platform like twitter before it began, same with Facebook. Obviously Google+ is an exception!

Risks need to be taken if we're going to move forward. That's not me saying that this one is a good idea or even one that will work but I wouldn't want to discourage people trying to push us forward.

Danny Brown
Danny Brown moderator

 @Rhysorwin  @Liz I agree - risks definitely need to be taken. But there's a risk and then there's a "this is already done really well elsewhere" approach, which menshn seems to fall in.

Danny Brown
Danny Brown moderator

@Liz A site that limits usage to the U.S. certainly wouldn't encourage this Scotsman living in Canada... ;-)


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