Sunday Shorts – The Facebook Addiction Edition

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It’s the largest social network in the world, with almost 1 billion users. It’s (arguably) the de facto standard when people think social media. It’s the network (again, arguably) that any other achieves to be when launching.

Simply put, Facebook has instilled itself in our culture like no other platform has, or probably will.

Perhaps it’s no surprise, then, that for some Facebook has become an addiction. For example:

  • 32% of users feel guilty for rejecting friend requests.
  • Two boys broke into CNN headquarters to check their Facebook status.
  • Americans spend more time on Facebook than any other website.

When a network becomes second nature in the way Facebook does, it says a lot about us and our reliance on technology. And it’s not necessarily a good thing, especially as Facebook looks to increase its stickiness factor following its recent IPO.

Check out the infographic below for more stats and information – then be honest in the comments and let us know if you’d class yourself as a Facebook addict.

Facebook Addiction Infographic

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About Danny

Danny Brown is Chief Technologist at ArCompany, helping clients turn social media intelligence into business results. He’s the co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing, described as "the book that will change the way we do business today." He’s an award-winning marketer whose delivered results for organizations like Microsoft Canada, BlackBerry, FedEx, Ford Canada and LG Electronics, and his blog is recognized as the #1 marketing blog in the world by HubSpot.

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