Your Business Is Not the Story

Social Mix 2012

Last week, on Thursday July 26, Jugnoo’s inaugural Social Mix 2012 conference took place in downtown Toronto. A social media/business event, it saw the likes of Gary Vaynerchuk, Amber Mac, Geoff Livingston, Gini Dietrich and many more talk about building your brand and business success through social media. Feedback has been amazing, and I was [...]


How Much Listening Does Social Media Listening Really Offer?

More cool facts about social media

Social media listening. Social media monitoring. Social media tracking. Social media intelligence. There are many descriptions of how we can use social media as a listening tool, to complement (or replace) our more interactive approach where we converse too. While the idea behind social media listening is cool – after all, who doesn’t want to know what’s being [...]


At Some Stage the Conversation Has to Advance

oxnard

Over on Facebook, author and marketer Geoff Livingston posed the following question/statement: Apart from the misplaced punctuation mark in CEO’s (*cough*, sorry Geoff, couldn’t resist!), it’s a great question, and one that solicited some great responses (mostly along the lines of CEOs don’t need to tweet). Because, simply put, a CEO has one job and [...]