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Sunday Shorts – Canada Day Edition

July 1, 2012 22 Comments
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Canada Day

Here in Canada, today is officially Canada Day.

Celebrating the Constitution Act of 1867 (originally called the British North America Act), it’s the date that Canada became a country in its own right.

I’ve been here since Christmas 2006, and I’ve never met kinder people, enjoyed more beautiful open land, and simply appreciated the culture of this amazing country.

To celebrate in the style of this blog, I thought I’d share some quick and interesting stats on Canadians online.

Canadians Love Facebook

When 52% of a population is on Facebook, or just over 17 million users, you know it’s one of their favourites – and so it is with Canadians and the Big F. More than just 52% of the population, though, of Canadians online, more than 67% of them use Facebook. The largest demographic is 25-34, with over 4 million users, followed by the 18-24 age group. So I guess I should leave then.

Source: socialbakers

Canadians Love the Mobile Web

Of all the Internet users in Canada, one third of them browse from a mobile platform. 59% of these users are under the age of 35, with almost two thirds of them having been online for more than 10 years. The most popular manufacturer in Canada is Samsung (Android), followed by LG, RIM (BlackBerry), Apple and Nokia. Though with RIM’s curren woes, expect that to change drastically in the next 12 months.

Source: Stats Canada; comScore

Canadians Love Social Media, Full Stop

Maybe it’s the fact that Canada is such a wide open country, and you can go days without meeting another human (okay, maybe a wee exaggeration), but Canadians love the social web. From a report that Ipsos Reid carried out last year, it’s clear to see Canadians are very active online, and across all demographics.

  • 50% of all Canadians have at least one social network profile.
  • 45% visit a social media site at least once a week.
  • 32% of social media users have increased their time online for the previous 12 months.
  • 30% more Canadians are on Twitter than they were in 2010.
  • Linkedin usage has more than doubled in the last 12 months, accounting for 14% of Canadians online.

Source: Ipsos Reid

So, yeah – Canada loves the Internet. Oh, and they also make damn fine music – Happy Canada Day!

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About Danny

Danny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing.

44 comments
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rdopping
rdopping

Yes, it's Wednesday. I hope you enjoyed your Canada Day. Leave it to @dannyBrown to site on-line stats on a national holiday. What does that mean? Nothing. I just couldn't think of anything to tease you about. I think @howieSPM is right. RUSH is from Louisiana. Now, The Hip. They are definitely Canadian. Good ole Kingston boys.a.

Danny Brown
Danny Brown

rdopping Wait - Geddy Lee is as Canadian as a toonie and great street meat!

rdopping
rdopping like.author.displayName 1 Like

Yes, it's Wednesday. I hope you enjoyed your Canada Day. Leave it to @dannyBrown to site on-line stats on a national holiday. What does that mean? Nothing. I just couldn't think of anything to tease you about. I think @howieSPM is right. RUSH is from Louisiana. Now, The Hip. They are definitely Canadian. Good ole Kingston boys.

a.

Danny Brown
Danny Brown moderator

@rdopping Wait - Geddy Lee is as Canadian as a toonie and great street meat!

Craig McBreen
Craig McBreen

I saw Rush live and it was an amazing show. In their heyday, so if I tell you what year it was I will truly date myself. Will never beat the Pink Floyd show though.I now listen to Pandora most of the time, but years ago when I would hit the treadmill early in the morning I could only get one station (because of our location, FM reception was bad for the Seattle stations even though we are in North Seattle, ... lots of hills) but since we are close to the water and Victoria BC is only a stone's throw away, I would listen to a Victoria station every day. The DJs were pretty funny, but spent a lot of time talking Beer, Hockey, old Canadian rock ad old Canadian hags ( I kid you not ) ;) But there was also a lot of The Tragically Hip, April Wine, Um, BTO (yes, Canadian too) and of course Neil Young.They would probably be making fun of Beiber these days. You know, the Canadian who still sleeps with his blankie.

Danny Brown
Danny Brown

Craig McBreen You know, it was a toss-up between the Hip and Rush, but I thought Rush just nicked it for this post. :)It just goes to show, mate - true quality lasts, while quick hits come and go. Hmmm... now social media marketing all makes sense!

Craig McBreen
Craig McBreen

Danny Brown Ha! Yes. I guess there will be some one hit wonders in this space, huh? ;)

Craig McBreen
Craig McBreen like.author.displayName 1 Like

I saw Rush live and it was an amazing show. In their heyday, so if I tell you what year it was I will truly date myself. Will never beat the Pink Floyd show though.

I now listen to Pandora most of the time, but years ago when I would hit the treadmill early in the morning I could only get one station (because of our location, FM reception was bad for the Seattle stations even though we are in North Seattle, ... lots of hills) but since we are close to the water and Victoria BC is only a stone's throw away, I would listen to a Victoria station every day. The DJs were pretty funny, but spent a lot of time talking Beer, Hockey, old Canadian rock ad old Canadian hags ( I kid you not ) ;) But there was also a lot of The Tragically Hip, April Wine, Um, BTO (yes, Canadian too) and of course Neil Young.

They would probably be making fun of Beiber these days. You know, the Canadian who still sleeps with his blankie.

Danny Brown
Danny Brown moderator like.author.displayName 1 Like

@Craig McBreen You know, it was a toss-up between the Hip and Rush, but I thought Rush just nicked it for this post. :)

It just goes to show, mate - true quality lasts, while quick hits come and go. Hmmm... now social media marketing all makes sense!

Shelley Pringle
Shelley Pringle

Happy Canada Day, Danny. It doesn't get much more Canadian than Geddy Lee and Bubbles jamming together, eh?

Danny Brown
Danny Brown

Shelley Pringle You know you're going to get non-Canadians Googling Bubble now, right? :)

Shelley Pringle
Shelley Pringle like.author.displayName like.author.displayName 2 Like

Happy Canada Day, Danny. It doesn't get much more Canadian than Geddy Lee and Bubbles jamming together, eh?

HowieSPM
HowieSPM

You do know that Rush is from Louisiana right?

wmwebdes
wmwebdes

Hey you... you don't sound very Canadian to me.Happy Canada day Danny.

HowieSPM
HowieSPM

wmwebdes  he didn't say 'Ay' at all in his post. Nor did he drink any beer Ay.

wmwebdes
wmwebdes

HowieSPM You are right, not a single Ay.Wonder if he actually wrote this one!

wmwebdes
wmwebdes

Danny Brown I knew I was right HowieSPM 

Danny Brown
Danny Brown

wmwebdes HowieSPM OK, my bad - I got Perez Hilton to ghost this for me while he was in Toronto.

ElaineJoli
ElaineJoli

One Canadian to another - Happy Canada Day!

Danny Brown
Danny Brown

ElaineJoli Back at you, miss - and thank you for bringing smarts and questions to your visits here! :)

ElaineJoli
ElaineJoli

Danny Brown You're one of my favorite stops on the info highway.  Your blog is sort of like a great pub - great food for thought, a good argument now and then, sometimes a good chuckle, but the beer is always cold and the company of your tribe is always terrific.

Danny Brown
Danny Brown

ElaineJoli I'm definitely fortunate to have some of the smartest folks around share their thoughts here - very appreciative. :) 

ElaineJoli
ElaineJoli like.author.displayName 1 Like

One Canadian to another - Happy Canada Day!

Danny Brown
Danny Brown moderator like.author.displayName 1 Like

@ElaineJoli Back at you, miss - and thank you for bringing smarts and questions to your visits here! :)

ElaineJoli
ElaineJoli like.author.displayName 1 Like

@Danny Brown You're one of my favorite stops on the info highway.  Your blog is sort of like a great pub - great food for thought, a good argument now and then, sometimes a good chuckle, but the beer is always cold and the company of your tribe is always terrific.

Danny Brown
Danny Brown moderator

@ElaineJoli I'm definitely fortunate to have some of the smartest folks around share their thoughts here - very appreciative. :) 

wmwebdes
wmwebdes like.author.displayName like.author.displayName 2 Like

Hey you... you don't sound very Canadian to me.

Happy Canada day Danny.

gemini5designs
gemini5designs

Happy Canada Day! I also like that Canadians like hockey. :)

TheJackB
TheJackB

Happy Canada Day. Rush puts on a great show, some of the best concerts I have seen.

Danny Brown
Danny Brown

TheJackB Agreed, mate - and never seem to age. What the deuce??

TheJackB
TheJackB like.author.displayName like.author.displayName 2 Like

Happy Canada Day. Rush puts on a great show, some of the best concerts I have seen.


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