Best practices for blogger outreachIf you’re a regular reader here, you’ll know one of my pet peeves is the (more often than not) crappy pitches that PR agencies and consultants send to bloggers.

It’s almost like there’s a bulletin board somewhere that says if you have a campaign or product to launch, and you want bloggers to write about you, you treat them like idiots.

You can send pitches that make absolutely no sense, or you can make it completely impersonal and almost meat-market in approach.

Of course, there are always great examples of how to do a blogger outreach well, and how to really engage a blogger in a way that truly encourages engagement and appreciation from the blogger.

Sadly, the good ones still seem to be outnumbered by the bad ones.

Which is why Forth Metrics’ new ebook, The Best Practice Guide for Blogger Outreach is such a well-timed and much-needed read.

Compiling best practices and examples of how PR and bloggers can get along better with each other, this ebook is literally the blueprint for all PR practitioners to follow if they want to successfully connect with a blogger and his or her audience.

It includes words of wisdom from the likes of respected professionals Shelly Kramer, Paul Sutton, Gini Dietrich, Tonia Ries and many more, all of whom understand the core principals of successful blogger outreach and relations.

Oh, and it includes some Scotsman as well, if that floats your boat…

The ebook includes:

  • How to set objectives for an outreach campaign
  • How to research a campaign properly
  • How to develop relationships with bloggers
  • How to approach a blogger and what you can offer them
  • How to optimise your approach
  • How to track and measure your performance
  • How to keep a ‘win-win’ relationship going
  • All supplemented with loads of tools and resources

It’s available for free, and really is your primer for your next blogger outreach campaign – and will probably stop curmudgeons like me writing about your latest bad pitch. Who can argue with that?

Get your copy by clicking the image below.

best practices blogger outreach

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Comments

  1. says

    Indeed, social media has changed the communications environment. But whether you’re targeting a “traditional” reporter or a blogger, tailoring a pitch is the key to respecting the journalist’s expertise and editorials needs. We emphasize an integrated approach. For social media itself, it’s no longer relevant to push out content – listening and engaging are essential. Even “old school” PR people can make the switch! More of our team’s thoughts on the topic http://www.newsmakergroup.com/blog/pr-and-social-media-is-crisis-plan-needed-to-adapt/

  2. says

    Thanks a million for supporting our ebook, Danny. There has been an amazing response – hundreds of downloads and lots of positive feedback, all in only the first 2 days. We are huge believers in how important this stuff is to the future of PR, SEO and word-of-mouth marketing, so let’s keep spreading the word and educating the planet. I’m looking forward to that ‘wee dram’ with you too at some point, on one or other side of the Atlantic :)

  3. says

    Thanks for the free download Danny – I always get a lot from the information you give and now looking forward to learning from the Blogger Outreach.  Much appreciated. 

  4. wonderwall7 says

    I downloaded this and really am enjoying it so far! Thank you so much. –Kelsey from auctionsstorage 

  5. says

    PR firms are a joke usually, some are legit but for the most part it’s difficult to trust some of them. For blogging it’s worth it to just do it yourself, or hire someone in house to do it.

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