Over at Jugnoo, one of the things we’re spending a lot of R&D time on is natural language, and how conversations and people truly connect to each other.
It’s all well and good having a social monitoring platform that pops up keywords and alerts for you to track, but without the context of what these words mean and the bigger picture around them, then monitoring continues to be purely reactive.
To help us move toward our goal, we’ve just released our Tweet Visualyzer (or Buzz Visualized – your choice!).
So how does it work?
There are seven tabs – What, When, Who, Word, How, Group and Tag Cloud. Each tab offers a different view, with information that can be broken down into individual tweets, words, platforms and more.
The first tab shows what’s being said and shows the top five topics as sorted by groups. As well as the groups showing the top five topics, it also shows you the people talking within that group. This can help brands identify who they should be connecting with for a promotion or outreach program, amongst other things.
The second tab shows the time of day of tweets shared. The great thing about this is it allows you to see when the most popular time for certain topics are which, again, can help businesses determine when they need to be on Twitter to reach a certain audience.
The third tab shows the most active tweeter on a certain topic. For many businesses, knowing who’s most active helps filter down Instigators – perfect for identifying potential partners for a promotion, or connecting with brand advocates who are already promoting your brand.
The fourth tab is where things really start to get interesting. As I mentioned at the start, Jugnoo’s looking to show how conversations and people relate to each other, and the context behind these conversations. By using the Word tab, you can now see how people group around a certain word. Highlight more words, and you’ll see which of these people roam between conversations. The likelihood of these people being the glue that ties all these interconnected groups of people together grows, and lets you see who you should be connecting with.
The fifth tab is a simple and quick way to see how people are tweeting. The reason we included it in the visualyzer is simple – by knowing what people are using, you can define your approach better. If you see a lot of people are using mobile browsers, then it can determine whether you need to concentrate more on mobile campaigns, or optimize your website for mobile visitors.
The sixth tab complements the Word tab, and gives you a quick look at how people split into sub-groups around similar words. Again, this can help brands identify where conversations are taking place around keywords in their industry, and where people are drifting in and out of that conversation at a given time (if the keyword changes, for example).
7. Tag Cloud
The last tab gives you a look at all the words associated with your original keyword or hashtag search. This cloud is made up of people, words and any hashtag associated with that search. You can highlight as many words as you wish, which will the show you the Twitter users connected to these conversations. From there, you choose to view a new tag cloud that drills deeper into the new search. Again, this is ideal for really understanding the perception people have of you and your brand.
While it’s still a work-in-progress, we’re really happy with the way the Tweet Visualyzer is driving us to where we need to be, as far as context, conversations and natural language goes.
Even in this early build, we’re already seeing how it can connect the dots between the various pieces of an online conversation. As we evolve it, we’ll be adding other platforms to the mix too, and it’ll become a fully-fledged part of our monitoring and lead generation solutions (which I’ll be sharing more of in the near future).
The Tweet Visualyzer is currently open for everyone to use while we’re still in beta, so hop on over and try it out with your own searches – I look forward to hearing your feedback!
Note – once we come out of beta in the next month or so, we’ll be making the visualyzer a core part of our platform. You can sign up here (it’s currently free to use) to make sure you get full access to our suite of products.