Is Social Media a Waste of Time?

Social media a waste of time

It can be. For example:

  • If you don’t like doing legwork and want quick solutions regardless of quality, social media is a waste of time.
  • If you don’t like knowing what your customers are saying about you, social media is a waste of time.
  • If you think LinkedIn is a non-productive business platform for intelligent conversation and leads, social media is a waste of time.
  • If you like spending thousands on marketing and advertising, and don’t care about results through measurement, social media is a waste of time.
  • If you think the bottom line is all that matters, and relationship marketing to longer term success isn’t beneficial, social media is a waste of time.
  • If you don’t want some of the most in-depth intelligence gathering tools about your marketplace ever produced, social media is a waste of time.

Of course, if you’ve gotten this far and smiled at the reasons above, then you already know social media isn’t a waste of time.

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  1. OliverScott says

    Great example Danny. This could be the easiest option for your business. You can even utilize social media to express your gratitude.

  2. says

    Maybe it’s just my imagination but some how it looks like you’ve left Pinterest out of this list. Are you saying my precious Pinterest is a waste of time? Oh say it ain’t so ….

  3. says

    Maybe it’s just my imagination but some how it looks like you’ve left Pinterest out of this list. Are you saying my precious Pinterest is a waste of time? Oh say it ain’t so ….

  4. says

    If you didn’t want to meet people you wouldn’t meet in a thousand lifetimes, social media is a waste of time. If you think it’s about websites and profiles and scorecards, social media is a waste of time. If you don’t understand that our inherent need to connect and belong began several millennia before the Internet was invented, social media is a waste of time.

  5. says

    If you didn’t want to meet people you wouldn’t meet in a thousand lifetimes, social media is a waste of time. If you think it’s about websites and profiles and scorecards, social media is a waste of time. If you don’t understand that our inherent need to connect and belong began several millennia before the Internet was invented, social media is a waste of time.

  6. says

    I think we are getting beyond the Social Media as a stand alone segment of marketing and communications and now being viewed as supporting the traditional marketing spend which is where it will have its biggest impact.

    Yet I still see stupid ass studies from Wildfire and Facebook trying to prove it is a stand alone platform with no proof it works as a stand alone. But at least that drum is being beat less and less.

  7. says

    I think we are getting beyond the Social Media as a stand alone segment of marketing and communications and now being viewed as supporting the traditional marketing spend which is where it will have its biggest impact.

    Yet I still see stupid ass studies from Wildfire and Facebook trying to prove it is a stand alone platform with no proof it works as a stand alone. But at least that drum is being beat less and less.

    • says

      I’ve seen some great results from some standalone campaigns before – but then gone on to find out that there’s been a lot of paid media (journalists wined and dined to report on the experience) that it turns out there’s no such thing. Or very little of that such thing. And on the merry-go-round goes… 😉

  8. Decks says

    Humorous post Danny. You make a good point about business perspective and strategy. Namely, there are companies that I’ve personally come across that are solely concerned with the bottom line. I’ll definitely be referring a few clients to this post for some perspective adjustment. Thanks!

  9. Decks says

    Humorous post Danny. You make a good point about business perspective and strategy. Namely, there are companies that I’ve personally come across that are solely concerned with the bottom line. I’ll definitely be referring a few clients to this post for some perspective adjustment. Thanks!

  10. says

    I’ve seen some great results from some standalone campaigns before – but then gone on to find out that there’s been a lot of paid media (journalists wined and dined to report on the experience) that it turns out there’s no such thing. Or very little of that such thing. And on the merry-go-round goes… 😉

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