It can be. For example:

  • If you don’t like doing legwork and want quick solutions regardless of quality, social media is a waste of time.
  • If you don’t like knowing what your customers are saying about you, social media is a waste of time.
  • If you think LinkedIn is a non-productive business platform for intelligent conversation and leads, social media is a waste of time.
  • If you like spending thousands on marketing and advertising, and don’t care about results through measurement, social media is a waste of time.
  • If you think the bottom line is all that matters, and relationship marketing to longer term success isn’t beneficial, social media is a waste of time.
  • If you don’t want some of the most in-depth intelligence gathering tools about your marketplace ever produced, social media is a waste of time.

Of course, if you’ve gotten this far and smiled at the reasons above, then you already know social media isn’t a waste of time.

Welcome to your advantage.

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30 comments
Danny Brown
Danny Brown

I've seen some great results from some standalone campaigns before - but then gone on to find out that there's been a lot of paid media (journalists wined and dined to report on the experience) that it turns out there's no such thing. Or very little of that such thing. And on the merry-go-round goes... ;-)

Decks
Decks

Humorous post Danny. You make a good point about business perspective and strategy. Namely, there are companies that I've personally come across that are solely concerned with the bottom line. I'll definitely be referring a few clients to this post for some perspective adjustment. Thanks!

HowieG
HowieG

I think we are getting beyond the Social Media as a stand alone segment of marketing and communications and now being viewed as supporting the traditional marketing spend which is where it will have its biggest impact. Yet I still see stupid ass studies from Wildfire and Facebook trying to prove it is a stand alone platform with no proof it works as a stand alone. But at least that drum is being beat less and less.

Putri Arisnawati
Putri Arisnawati

Every time I come in here, I always find inspiration. good job danny

Keith Davis
Keith Davis

Clever Danny, very clever. Great post formats you keep coming up with and good content as ever.

Pilar
Pilar

Would love to send this to upper management! But...I shan't. *sigh*

Kneale Mann
Kneale Mann

If you didn't want to meet people you wouldn't meet in a thousand lifetimes, social media is a waste of time. If you think it's about websites and profiles and scorecards, social media is a waste of time. If you don't understand that our inherent need to connect and belong began several millennia before the Internet was invented, social media is a waste of time.

Barbara Mackie
Barbara Mackie

I'm smiling! Always enjoy your posts; short, sweet and to the point.

Penney Fox
Penney Fox

Maybe it's just my imagination but some how it looks like you've left Pinterest out of this list. Are you saying my precious Pinterest is a waste of time? Oh say it ain't so ....

Sam Fiorella
Sam Fiorella

Why don't you ever just say what you mean?!

Nikki Shittu
Nikki Shittu

This post has a lot of importance to the people…I hope you can continue to inspire and post more of this…Thanks

Nikki Shittu
Nikki Shittu

This post has a lot of importance to the people…I hope you can continue to inspire and post more of this…Thanks

OliverScott
OliverScott

Great example Danny. This could be the easiest option for your business. You can even utilize social media to express your gratitude.

Oliver Scott
Oliver Scott

Great example Danny. This could be the easiest option for your business. You can even utilize social media to express your gratitude.

Danijela
Danijela

Let me keep this simple - Awesome! :)

Erika Penzer Kerekes
Erika Penzer Kerekes

Hee hee! I'd add: "If you don't like to respond to customers when they reach out to you..." and "If you don't care about word of mouth referrals..."

Danny Brown
Danny Brown

Cheers Mr. Keith - I can but try mate, glad they're resonating!

Danny Brown
Danny Brown

Amen to each and every point you just made, mate.

Danny Brown
Danny Brown

Just as well, I don't know many big words! :) Thanks, Barbara, appreciated!

Danny Brown
Danny Brown

I LOVE PINTEREST! Oh, wait, @GiniDietrich does... ;-)

Penney Fox
Penney Fox

That's right Gini's got my back on this one :)

AmyVernon
AmyVernon

I should have added: #notthattheresanythingwrongwiththat