TOTAL SHARES 320

Social media a waste of time

It can be. For example:

  • If you don’t like doing legwork and want quick solutions regardless of quality, social media is a waste of time.
  • If you don’t like knowing what your customers are saying about you, social media is a waste of time.
  • If you think LinkedIn is a non-productive business platform for intelligent conversation and leads, social media is a waste of time.
  • If you like spending thousands on marketing and advertising, and don’t care about results through measurement, social media is a waste of time.
  • If you think the bottom line is all that matters, and relationship marketing to longer term success isn’t beneficial, social media is a waste of time.
  • If you don’t want some of the most in-depth intelligence gathering tools about your marketplace ever produced, social media is a waste of time.

Of course, if you’ve gotten this far and smiled at the reasons above, then you already know social media isn’t a waste of time.

Welcome to your advantage.

TOTAL SHARES 320
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Enjoy this post? Share your thoughts below:

54 Comments on "Is Social Media a Waste of Time?"


Danny Brown
2 years 8 months ago

I’ve seen some great results from some standalone campaigns before – but then gone on to find out that there’s been a lot of paid media (journalists wined and dined to report on the experience) that it turns out there’s no such thing. Or very little of that such thing. And on the merry-go-round goes… 😉

Decks
2 years 8 months ago

Humorous post Danny. You make a good point about business perspective and strategy. Namely, there are companies that I’ve personally come across that are solely concerned with the bottom line. I’ll definitely be referring a few clients to this post for some perspective adjustment. Thanks!

Decks
2 years 8 months ago

Humorous post Danny. You make a good point about business perspective and strategy. Namely, there are companies that I’ve personally come across that are solely concerned with the bottom line. I’ll definitely be referring a few clients to this post for some perspective adjustment. Thanks!

HowieG
2 years 8 months ago

I think we are getting beyond the Social Media as a stand alone segment of marketing and communications and now being viewed as supporting the traditional marketing spend which is where it will have its biggest impact.

Yet I still see stupid ass studies from Wildfire and Facebook trying to prove it is a stand alone platform with no proof it works as a stand alone. But at least that drum is being beat less and less.

HowieG
2 years 8 months ago

I think we are getting beyond the Social Media as a stand alone segment of marketing and communications and now being viewed as supporting the traditional marketing spend which is where it will have its biggest impact.

Yet I still see stupid ass studies from Wildfire and Facebook trying to prove it is a stand alone platform with no proof it works as a stand alone. But at least that drum is being beat less and less.

Danny Brown
2 years 8 months ago

I’ve seen some great results from some standalone campaigns before – but then gone on to find out that there’s been a lot of paid media (journalists wined and dined to report on the experience) that it turns out there’s no such thing. Or very little of that such thing. And on the merry-go-round goes… 😉

Putri Arisnawati
2 years 8 months ago

Every time I come in here, I always find inspiration. good job danny

Putri Arisnawati
2 years 8 months ago

Every time I come in here, I always find inspiration. good job danny

Keith Davis
2 years 8 months ago

Clever Danny, very clever.
Great post formats you keep coming up with and good content as ever.

Danny Brown
2 years 8 months ago

Cheers Mr. Keith – I can but try mate, glad they’re resonating!

Keith Davis
2 years 8 months ago

Clever Danny, very clever.
Great post formats you keep coming up with and good content as ever.

Danny Brown
2 years 8 months ago

Cheers Mr. Keith – I can but try mate, glad they’re resonating!

Pilar
2 years 8 months ago

Would love to send this to upper management! But…I shan’t. *sigh*

Pilar
2 years 8 months ago

Would love to send this to upper management! But…I shan’t. *sigh*

Kneale Mann
2 years 8 months ago

If you didn’t want to meet people you wouldn’t meet in a thousand lifetimes, social media is a waste of time. If you think it’s about websites and profiles and scorecards, social media is a waste of time. If you don’t understand that our inherent need to connect and belong began several millennia before the Internet was invented, social media is a waste of time.

Danny Brown
2 years 8 months ago

Amen to each and every point you just made, mate.

Kneale Mann
2 years 8 months ago

If you didn’t want to meet people you wouldn’t meet in a thousand lifetimes, social media is a waste of time. If you think it’s about websites and profiles and scorecards, social media is a waste of time. If you don’t understand that our inherent need to connect and belong began several millennia before the Internet was invented, social media is a waste of time.

Danny Brown
2 years 8 months ago

Amen to each and every point you just made, mate.

Christine Buffaloe
2 years 8 months ago

This is a great article. Says it all and short, but succinct.

Christine Buffaloe
2 years 8 months ago

This is a great article. Says it all and short, but succinct.

Barbara Mackie
2 years 8 months ago

I’m smiling! Always enjoy your posts; short, sweet and to the point.

Danny Brown
2 years 8 months ago

Just as well, I don’t know many big words! :) Thanks, Barbara, appreciated!

Barbara Mackie
2 years 8 months ago

I’m smiling! Always enjoy your posts; short, sweet and to the point.

Danny Brown
2 years 8 months ago

Just as well, I don’t know many big words! :) Thanks, Barbara, appreciated!

marklongbottom
2 years 8 months ago

It is if you don’t understand human behavior

marklongbottom
2 years 8 months ago

It is if you don’t understand human behavior

Penney Fox
2 years 8 months ago

Maybe it’s just my imagination but some how it looks like you’ve left Pinterest out of this list. Are you saying my precious Pinterest is a waste of time? Oh say it ain’t so ….

Danny Brown
2 years 8 months ago

I LOVE PINTEREST! Oh, wait, @GiniDietrich does… 😉

Penney Fox
2 years 8 months ago

That’s right Gini’s got my back on this one :)

Penney Fox
2 years 8 months ago

Maybe it’s just my imagination but some how it looks like you’ve left Pinterest out of this list. Are you saying my precious Pinterest is a waste of time? Oh say it ain’t so ….

Danny Brown
2 years 8 months ago

I LOVE PINTEREST! Oh, wait, @GiniDietrich does… 😉

Penney Fox
2 years 8 months ago

That’s right Gini’s got my back on this one :)

Sam Fiorella
2 years 8 months ago

Why don’t you just say what you mean?!

Sam Fiorella
2 years 8 months ago

Why don’t you just say what you mean?!

Sam Fiorella
2 years 8 months ago

Why don’t you ever just say what you mean?!

Danny Brown
2 years 8 months ago

Um….

Sam Fiorella
2 years 8 months ago

Why don’t you ever just say what you mean?!

Danny Brown
2 years 8 months ago

Um….

Nikki Shittu
2 years 8 months ago

This post has a lot of importance to the people…I hope you can continue to inspire and post more of this…Thanks

OliverScott
2 years 8 months ago

Great example Danny. This could be the easiest option for your business. You can even utilize social media to express your gratitude.

Oliver Scott
2 years 8 months ago

Great example Danny. This could be the easiest option for your business. You can even utilize social media to express your gratitude.

Danijela
2 years 8 months ago

Let me keep this simple – Awesome! :)

Danijela
2 years 8 months ago

Let me keep this simple – Awesome! :)