Social Media * Marketing * Influence
One of the biggest challenges in social media today – apart from ROI, depending who you ask – is that of natural language. The art of being able to extrapolate intent (purchase), actions (influence), and outcomes (predictive analysis) offer just some of the reasons why technology companies like Jugnoo and others are working on deciphering [...]
Hi guys, First, I just want to say thank you for subscribing to my blog – I sincerely appreciate it, and always look forward to reading your thoughts and takeaways at the end of the posts. Today, I’m kind of excited to share a new “project” that I’d love for you to check out - Help [...]
According to leading business analysts Gartner, as many as 10-15% of social media reviews will be fake by 2014. Instead of honest customer reviews, praise and feedback on sites like Yelp and Google Places, we’ll have professionally-paid for reviews, either from a company trying to damage a competitor, or raise their own profile by posting [...]
Danny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing.
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada LicenseDanny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing. [Read More…]