It seems strange to think that Jugnoo’s Social Mix event was way back in July.
It still seems so fresh, and we’re continuing to get great feedback and praise today, almost two months later.
There’s no doubt it was an incredible day, with lots of lessons learned and shared.
On a personal level, I feel really fortunate to have been able to speak and share the stage with people I both admire and look up to, as well as long-time friends and peers.
So what did I talk about?
Your Business Is Not The Story
People often credit social media for making businesses realize they’re not the story – but good business owners have known this all along.
You are not the story. You never have been. Not even in the “bad old days” before social media were you ever the story. But the story? That belongs to the customer. Every time.
This would – to me – seem obvious, and yet you see examples every day of where businesses take their customers for granted, fail to address issues and plough on the path they want, as opposed to the path their customers need.
And then they wonder why their sales are down…
Think like a customer, be the customer, and you’ll get and keep the customer.
Being Human in a Non-Human World
While the tools like Twitter, Facebook, YouTube, etc – as well as more advanced Social CRM platforms – allow us to connect and engage with our customers like never before, we’re still human beings.
Automated systems and the bits and bytes that make up these social platforms are all well and good – but it still takes the handshake (real or virtual) of human-to-human connection to solidify the relationship that leads to the sale.
People are not conducive when it comes to creating an ideal world for brands to operate in. We’re too human for start.
Instead of canned responses and sterile corporate voices, we need to bring the human aspect of our offline personas online to our business ones. After all, who ever bought from a diode?
My talk is below – I hope you enjoy, and would love to hear your thoughts in the comments on the bigger picture the video discusses.
- Using Social Media to Manage Relationships Through the Sales Funnel (jugnoo.com)
- Who Shouldn’t Worry With Social CRM (socialcrminfo.com)