The 7 Phases of Twitter

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Twitter noob

This is a guest post by Matt Andaloro.

Twitter, the never-ending story.

It’s a platform I find myself pitching to my friends and family more and more, as it has increasingly become a platform that the general public has become more open to using on a regular basis.

As a result of this, people I know have been gradually joining this social media snowball.

Which, truth be known, is pretty exciting because it means this social network is simultaneously becoming more powerful in general, and more personally pertinent for myself.

Along with this, If I look at who I follow, I am able to see a snapshot of different people I know in various stages of their journey through the Twitterverse.

This has caused me to think about my own trip through Twitter and what I considered the evolution of my Twitter experience. After putting some serious (but not too strenuous) thought into my Twitter milestones, I found that I was able to break my entire experience into 7 distinct phases.

Phase 1: The Beginning

The beginning is literally where it all started for me, from the initial set-up, the choosing of that first (sexy) avatar, following several celebrities, news sources, and friends who are already on the platform. Then came the daunting task of sending my first tweet, which I CLEARLY put so much thought into:

Matt Andaloro on Twitter

This tweet was followed by several weeks equally as insightful tweets, until some combination of the novelty of this new toy wearing off, and a lack of understanding of the platform induced a dormant and update-less Twitter-state.

Phase 2: The Second Push

After the 10 month dormancy came my second push into Twitter. For whatever reason, maybe another social media account has asked me to link up my various accounts, or I was simply harassed by some people in the social sphere, interest was sparked again.

This time I started discovering many more interesting people to follow, and my Twitter feed began to become much more interesting (and more tailored to my tastes), and it began to dawn on me why Twitter is so… Magical.

To quote a friend on his own dawning moment he said:

When I was on Twitter and I saw a David Bowie Official tweet right below a CBC News tweet, and I thought to myself: Oh… I see why people love this.

Suffice it to say, I was hooked like many of those before me had been.

Phase 3: Learning How To Tweet

The quality of my tweets didn’t see any remarkable improvement in the first little while, mostly because I was sitting in front of my computer trying to sound insightful or make meaningful observations.

It wasn’t until I got Twitter on my phone and started relaying actual observations that I received my first non-gratuitous re-tweet!

It was a big day. Tears may have been shed.

From that point on, my tweets became less angst-y, and my thoughts were those that more than one person could share, as I learned more Twitter-oriented ways of expressing myself.

Phase 4 – 5: Searching and Engaging

Phase 3 was arguably the longest phase of my Twitter experience, as I spent month after month content with my micro-blogging and my information ingestion.

One fateful day, however, I was scrolling through my Twitter feed, and I wanted to talk to someone and I realized that the amount of people I was following who would actually message me back was very low, so phase 4 became finding and following real people.

I started with Hamilton, Ontario, then searched for people from my University, and then drilled down even further to people in my classes trying to find anyone to interact with. Phase 5 then became actually reaching out to these new connections I’d formed and starting –actual- conversations.

The results led to phase 6.

Phase 6 – Twitter IRL

The people I started connecting with online started connecting with me in real life!

(Note: Prior to this, being a very recent transfer into the Communication Studies program, I knew very few of my new classmates.)

I connected with a bunch of people and was afforded the opportunity to establish a common ground that I had been unable to do previously while a professor was lecturing. This then built into several relationships.

The power of this platform simply continued to grow.

Phase 7 – The Present

Which brings me to my present phase. Although I recognize that it may be the seventh phase of my Twitter adventure, I still find myself plagued with nearly as many questions as I had in phase one.

  • How do I create valuable content?
  • What value do I bring to online interactions?
  • How do I interact successfully in a professional manner?

I even find myself re-facing some of the questions from the previous stages, if only at a greater stage.

  • How do I create messages that my audience will jive with?
  • Do I sound cool enough?
  • Is what I am talking about old news?
  • Am I too sensational?
  • How do I make sure my personality bleeds through?

Whether or not I’ll find answers to these questions in this phase, or in an unknown phase in the future (The 10,000th tweet? Building a Following? Becoming a Source?), remains to be seen.

All I can do right now is work at it while trying to enjoy the journey as much as possible.

If you made it to the end of this story, I would love to hear your story. Do your phases reflect any of mine? Or did you have an entirely different experience? Do you have any advice for someone entering phase 7?

Thanks for reading.

Matt AndaloroAbout the author: Matt Andaloro is currently a Marketing Analyst and an aspiring blog writer at Jugnoo. A lover of magic, learning, stories, and the intricacies of interpersonal communication, Matt is an avid rock climber, a part-time improviser, and a self-proclaimed outdoorsman. You can converse with Matt on Twitter, but be forewarned, he is exclamatory and excitable!

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About Danny

Danny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing.

19 comments
Amy Fey
Amy Fey

Great experience, thank you for sharing it. I truly believe that Twitter can be a great platform for marketing a company, a brand or even yourself, but unless you take all the steps necessary, you won’t see any results. Also, I believe that you might find that Twitter is not really the best fit for you and you’ll probably try another platform. Here’s an article I wrote on this matter that you might find interesting http://bit.ly/Pz2FZW. Keep up the good work!

Amy Fey
Amy Fey

Great experience, thank you for sharing it. I truly believe that Twitter can be a great platform for marketing a company, a brand or even yourself, but unless you take all the steps necessary, you won’t see any results. 

Also, I believe that you might find that Twitter is not really the best fit for you and you’ll probably try another platform.

Darlingtons
Darlingtons

An excellent practical list - as we spend time each day on social media, the crucial question we always ask ourselves is are would we as followers find what we are saying useful/of interest ?

kate jensen
kate jensen

thanks for this Matt, I thought that I sucked at twitter, but looks like I'm just a noob, so there is hope yet

andtheloro
andtheloro

@Christinekorda I am glad you enjoyed it Christine! Thanks for sharing!

andtheloro
andtheloro

@amysept Thanks for the feedback Amy! I appreciate the new perspective :D.

amysept
amysept like.author.displayName 1 Like

I think my experience is more cyclical than linear; I'm sure I've been through phase 7 at least three times, including presently! And yet, just this morning, I came across one of those ubiquitous "people you should follow" lists and found at least a dozen new and interesting people to learn from (ref phases 4-5). The ebb and flow of all this information is all part of what keeps Twitter interesting! 

p.s. Twitter IRL is probably my favourite.

MattAndaloro
MattAndaloro like.author.displayName 1 Like

@amysept That is a really cool observation Amy! Now that you mention it, I can see how Phase 4 to 7 keep  happening over and over again. I definitely see myself wanting to expand my following horizon again in the future, as this is the best way to find more people to engage with. And I am always looking to meet more Twitter people IRL. It is definitely the most enjoyable phase of them all. Something about a digital relationship becoming an analog relationship is just so awesome.

andtheloro
andtheloro

@jeanlucr Thanks for reading and sharing the blog post Jean-Luc. Hope you have a great Monday!

camila_espina
camila_espina like.author.displayName 1 Like

Hi Danny! My name is Camila, I'm currently studying Social Media Theory & Practice with @dr4ward at @NewhouseSU. As part of learning to use social media professionally, I've had to kick start my twitter (It had been stuck between Phase 1 and 2 for about a year) and follow some blogs - including yours. I really like this post because I can identify with it. I have to tweet every day, but I still feel like I'm in Phase 3. While I follow more people and more people have followed me, I've yet to feel like I've truly engaged. Thanks for sharing your thoughts on the whole twitter experience, it's good to see that other people have gone through the same thing #NewhouseSM6

wmwebdes
wmwebdes like.author.displayName like.author.displayName 2 Like

Someone must have already said...

The journey of 10,000 tweets starts with the first follower.

I'm stuck in the 2,000 twitter trap at the moment, but I'm working at it.

It's worth mentioning that for all the time I invest in twitter and Facebook, most of my traffic still comes from the engines - I think that Danny Brown told me that it would, ages ago.

Danny Brown
Danny Brown moderator like.author.displayName like.author.displayName like.author.displayName 3 Like

@wmwebdes it's one the the reasons I try and keep up-to-date with searches, mate. Social's all well and good, but they're still hit and hope options. At least with search, you have some control over the results, and that's what really matters, mate.

wmwebdes
wmwebdes

@Danny Brown But my guess is that most bloggers spend mor time on social than on filling in a few meta tags -  I could be wrong.

andtheloro
andtheloro

@NatashaWattsUp Thanks for sharing Natasha!

NatashaWattsUp
NatashaWattsUp

@andtheloro Holy crap you're fast

andtheloro
andtheloro

@NatashaWattsUp Lol, I happened to be checking shares before I headed home right as you shared it. #lucky

andtheloro
andtheloro

@NatashaWattsUp Totally famous! Mastering the tweets is a big phase. I definitely learned in that one. PS I like your engagement style! :D

andtheloro
andtheloro

@avermorel Thanks for sharing Adrienne! Have a lovely Friday.


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