TrendSpottr and the Potential for Predictive Influence

Welcome to TrendSpottr

I recently had the good fortune to sit down and chat with Mark Zohar, founder of Toronto-based viral search and predictive analytics service TrendSpottr. And I was literally blown away by what they’re doing and how they’re looking to change social business. Taken from their website, the core solutions TrendSpottr provides is from a future [...]


Influence Marketing – This is Where the Fun Begins

Influence Marketing book

As part of the run up to the launch of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing, Sam and I have decided to do things a little differently. We want to have some fun and really involve you. To that end, we have something for everyone (hopefully) based [...]


Analytics Are Not the Same as Insights

Data and insights

Take a look around the web – especially on social networks – and you’ll see a lot of people and brands complaining about their marketing results. From complaining about lack of action on a blog or website to little return on Facebook or LinkedIn, there’s a whole swathe of people blaming the lack of success [...]