There’s Nothing Savvy About Marketing or Newsjacking Disasters

Hijacking bad things

This week, the eastern coast of the U.S. has been battered by Hurricane Sandy, one of the biggest storms to make land in the U.S. The states of Connecticut, Delaware, District of Colombia, Maryland, New Jersey, New York, North Carolina, Pennsylvania, Rhode Island, Virginia and West Virginia have all bore the brunt of this “superstorm”. [...]


Blogging as Part of Your Marketing Strategy

Blogging and your marketing strategy

Last week, the good folks over at Social Media Breakfast Waterloo were kind enough to invite me over to speak to their members. The topic was crowd-sourced, and the chosen talk was on how blogging could be used as part of your marketing strategy. Since the audience was made up of every business size, from [...]


On Listening to Those That Make Your Blog What It Is

Listening to your blog community

A couple of weeks back, I sent an email out to my subscribers asking about blog comment systems. The main gist of the question was centered around which option readers preferred – the WordPress native system, or third-party options like Livefyre and Disqus. The reasoning was simple – while I might provide the original content, [...]