Two Awesome Examples of Promotional Campaigns Done Right

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Sometimes, you just have to take your hat off to excellent examples of promotional campaigns done right. With many folks saying advertising is dead, it’s nice to see examples like the two below and say, “Uh, really?”. Especially since both show a mix of cool and (where Audi and BMW are concerned) outright cheek. The [...]


A Lack of Real Vision is Stalling the PR Industry

PR thought leaders and industry crisis

First, a caveat – I don’t know the folks whose quotes I’m about to use as examples of why the PR industry is struggling. They could be (and probably are) very smart and accomplished business people. So, this isn’t a “go” at them. With that being said, however, this recent report/white paper does seem to [...]


From #HungerToHope – Supporting World Food Day

World Food Day

As bloggers, we talk a lot about the world around us. We talk of the things that matter to us and our readers – marketing, knitting, Pinterest, motorbikes, etc. Anything and everything. And, for the most part, these blog posts do matter and is why we have readers. Yet sometimes, we need to take a [...]