A social business is one that becomes engaged, transparent and nimble. – John Mell, IBM

So it’s been a bit of a milestone week. First, I celebrated 1,000 posts here, and my daughter Salem turns one year old today so about to shoot off and get the party ready!

And, since these things always seem to happen in three, yesterday saw the official launch of ArCompany, the new business I’m part of dedicated to helping organizations and Enterprise operationalize social through business intelligence.

From the introductory blog post:

In the past, the value between a company and its customers was based on transaction history. A true value has emerged that includes customer relationships and behaviours outside of the organization and provides him/her with a stronger voice that the company must heed.

However, companies, for the most, part are not ready [to operate in this manner]. They don’t have the ability nor forethought to recognize the value of the data.

Companies are not ready to shape their processes and structure around this information to properly receive, manage and analyze and action on it (in the appropriate timeframes)–all in an effort to mitigate reputational impacts, to capitalize on potential revenue streams, and to reduce customer churn.

This is where ArCompany enters the equation.

We Are Not Just an Agency

It’s clear organizations needs strong education and guidance/governance when it comes to the business landscape we find ourselves moving in today.

In the past customers may have had the benefit of being listened to if the service team deemed them worthy. Today, however, businesses are increasingly finding themselves having their hand forced into listening, due to the myriad of options the connected customer has to air grievances.

Additionally, employees are true brand ambassadors for a business whether they have officially signed up to be one or not. Every action taken by an employee online reflects on the brand, and often the most innocuous statement leads to a crisis of reputation and perception.

These murky waters are making it increasingly difficult for businesses to just run the day-to-day operations, never mind the extra resources and expertise needed to oversee other core factors like the ones mentioned above, and more.

This is why ArCompany is not just an agency. We’re not just a marketing house. We’re not just a digital services team.

Instead, as befits the way the company name is pronounced, we are the driver of your business when it comes to accountability for the customer at all levels, internally and externally, from employee to consumer to stakeholder.

Understanding the Connected Customer

Through three key areas, we will help organizations be the drivers of change, bridge gaps by elevating the relationship between customer and brand, and allow businesses to focus their resources in driving the other parts of their business to meet market needs and expectations.

These three key areas are:

  • Comprehensive Data Analysis – ArCompany filters through the noise of the social web allowing you to have meaningful conversations with your customers and stakeholders;
  • Strategies That Drive Business Return – We help evolve companies to the changing communication landscape and build programs to set up organizations for success;
  • Customer Experience Solutions – Helping your business understand and evolve with your customer’s expectations and increase loyalty and advocacy.

The team at ArCompany has an average of 18 years experience each in helping businesses transform the way they do business to meet ever-changing marketplace demands.

ArCompany team

It feels like this company has been a long time in the making. Organizations are ready to make the jump into being a true social business – they just need the right guidance across all parts of the business to make this jump and implode the silos that currently exist.

ArCompany will be that company.

Our partnership with you will be a true collaborative effort to move you to the next level, through education, technology partnerships and implementing business objective initiatives. The word “arc” shows steady momentum and progression. Taken together with “company” it sounds like “Our Company”. The next generation of business will have accountability to the customer– at all levels of the organization.

We look forward to getting started.

You can get more information on ArCompany on our website, as well as Facebook, Google+, LinkedIn and Twitter (minor tweaks are still being made to the social profiles).

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Danny Brown
Co-author Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing. #1 marketing blog in world as per HubSpot. Husband. Father. Optimist. Pragmatist. Never says no to a good single malt. You can find me on Twitter - Google+ - LinkedIn.

24 comments
Hugh Anderson
Hugh Anderson

Wow, it really is all happening for you this year. Chief Technologist, huh, very cool! Congratulations and good luck. Looks like an awesome concept with a great team, so go smash it out the park!

Jon Loomer
Jon Loomer

Congrats, Danny -- ON EVERYTHING! Such an amazing few weeks you've had. I know that whatever you tough will reflect your passion. Good luck -- it's going to be awesome!

Gini Dietrich
Gini Dietrich

I love everything about the site design and how you tell the story of the leadership team. It's a very compelling place to visit. But I mainly came here to tell you guys congratulations! Though I don't know Andrew, I know the rest of you and you'll be a lot of fun to watch.

Ari Herzog
Ari Herzog

Congrats on the new job, Danny. I'm confused what ArCompany does. I re-read it a few times. Do you mind rephrasing those key areas in language your daughter would tell her friends? It reads like a marketing agency to me.

carmineporco
carmineporco

Congratulations Danny, what a stellar team. Wishing you all the greatest success!

Don Stanley
Don Stanley

Wow! Congrats all the way around. So many fantastic milestones in different areas of life (as the dad of 3 wonderful kids, my favorite is your little one's birthday). Looking forward to learning more about ArCompany. Congrats again.

Don Stanley
Don Stanley

Wow! Congrats all the way around. So many fantastic milestones in

different areas of life (as the dad of 3 wonderful kids, my favorite is

your little one's birthday). Looking forward to learning more about

ArCompany. Congrats again.

Don Stanley
Don Stanley

Wow! Congrats all the way around. So many fantastic milestones in different areas of life (as the dad of 3 wonderful kids, my favorite is your little one's birthday). Looking forward to learning more about ArCompany. Congrats again.

Brian Vickery
Brian Vickery

Congrats, Danny - and if that BI ever crosses over to full-blown software dev solutions...you know where to find me. Same goes for analytics beyond what you planned on offering as part of your core expertise. You've seen our starting point in a recent Hangout.

I'm definitely accustomed to sharing with you and Amy, so congrats to both of you...and good luck with the new endeavor!

Brian Vickery
Brian Vickery

Congrats, Danny - and if that BI ever crosses over to full-blown software dev solutions...you know where to find me. Same goes for analytics beyond what you planned on offering as part of your core expertise. You've seen our starting point in a recent Hangout. I'm definitely accustomed to sharing with you and Amy, so congrats to both of you...and good luck with the new endeavor!

Hessie Jones
Hessie Jones

I think what you said here is really important: "Today, however, businesses are increasingly finding themselves having their hand forced into listening, due to the myriad of options the connected customer has to air grievances." This is the fundamental reason why companies have to change. Listening is going to be paramount to initial survival.

Danny Brown
Danny Brown

Yeah, @twitter-12512292:disqus and the other guys wouldn't let me use my preferred description of Chief Neep Twirler. Go figure.

Danny Brown
Danny Brown

Cheers, mate, and likewise - loving the direction you're taking the site in. :)

Danny Brown
Danny Brown

Thank you! I'm biased, but I do think it's one of my favourites that I've built so far, and my friend Fawad did a great job with the brand creatives. Now to complement the design with strategic "design". :)

Danny Brown
Danny Brown

Well considering my daughter just turned 1, I'll go with "Ba, maaa ba baa oo gaaaa". :)

In all seriousness, the intro post/mission statement Hessie Joneswrote on our company blog offers a far better overview of why we exist and what we do:

http://thearccompany.com/welcome-to-arcompany/

Some quotes from that post shared in the image attachment on this comment.

Cheers!

Danny Brown
Danny Brown

Well considering my daughter just turned 1, I'll go with "Ba, maaa ba baa oo gaaaa". :) In all seriousness, the intro post/mission statement Hessie Joneswrote on our company blog offers a far better overview of why we exist and what we do: http://thearccompany.com/welcome-to-arcompany/ Some quotes from that post shared in the image attachment on this comment. Cheers!

Danny Brown
Danny Brown

Thanks, Don - we had a great day and Salem got her first taste of real birthday cake, win all round. :)

And cheers for the kind words about ArCompany, looking forward to what's ahead. Have a great rest of weekend, mate!

Danny Brown
Danny Brown

Thanks, Don - we had a great day and Salem got her first taste of real birthday cake, win all round. :) And cheers for the kind words about ArCompany, looking forward to what's ahead. Have a great rest of weekend, mate!

Danny Brown
Danny Brown

Hi mate,

One of the things we do with our clients is pick the right tech partner to work with for their needs. We're truly making everything experience a bespoke one, and not having just two or three recommendations based on past history and use.

We've got some great partners lined and would love to see where Pulse fits in. Let's have a further chat with @twitter-12512292:disqus involved. :)

Danny Brown
Danny Brown

Hi mate, One of the things we do with our clients is pick the right tech partner to work with for their needs. We're truly making everything experience a bespoke one, and not having just two or three recommendations based on past history and use. We've got some great partners lined and would love to see where Pulse fits in. Let's have a further chat with @twitter-12512292:disqus involved. :)

Danny Brown
Danny Brown

Exactly. And not just listening, but actually hearing what's being said and knowing the exact moment you need to take part and what that will look like, both in the short and long term.

Amy McCloskey Tobin
Amy McCloskey Tobin

I just had a conversation with a sales mgr of a very well established sportwear line; he kept telling me that he knew social was big, but that the owners of his company didn't care. They were cash rich, and had very strong and all encompassing distribution agreements.... I told him: yes, you sound like you own AOL in the early 90's. What happens when the CONSUMERS fall madly in love with a connected competitor and they're welcomed into THAT community; you don't even have one to pull them back in.

The companies that don't understand exactly how quickly business is evolving, and how important the information customers are providing through social channels may not fall apart, but they sure as heck are making it a lot tougher on themselves.

Amy McCloskey Tobin
Amy McCloskey Tobin

I just had a conversation with a sales mgr of a very well established sportwear line; he kept telling me that he knew social was big, but that the owners of his company didn't care. They were cash rich, and had very strong and all encompassing distribution agreements.... I told him: yes, you sound like you own AOL in the early 90's. What happens when the CONSUMERS fall madly in love with a connected competitor and they're welcomed into THAT community; you don't even have one to pull them back in. The companies that don't understand exactly how quickly business is evolving, and how important the information customers are providing through social channels may not fall apart, but they sure as heck are making it a lot tougher on themselves.

Danny Brown
Danny Brown

Sounds like a company that needs to talk with a certain new consultancy... ;-)

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