The Sunday Share – 50 Stats You Need to Know About Content Marketing

video and content marketing

As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms.

From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.

As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals. These include standard presentations, videos, multimedia and more.

Which brings us to this week’s Sunday Share.

Every week, I’ll be sharing a presentation that catches my eye and where I feel you might be interested in the information inside. These will range from business to content to social media to marketing and more.

This week, an excellent presentation from content marketing agency NewsCred.

As content marketing becomes an ever more important staple in marketing, businesses need to understand how they can benefit from the content they produce. These 50 stats show the growing importance of content in the marketing mix and why you should be using it as part of your strategy.

Enjoy.

 

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  1. TrishJones says

    I was doing content marketing before I knew it had a name and this is an excellent slideshare presentation backed up with solid information. One thing I have noticed Danny, is that though the term is now being embraced by bloggers, content marketing as a term or custom content is very much seen as a corporate activity. Solopreneurs and the small business bloggers really need to embrace this concept and use it to their advantage.

    • says

      TrishJones Hi Trish,
      It’s funny, I wrote http://dannybrown.me/2012/08/21/content-marketing/ a little while back about the term “content marketing”, and why I wasn’t sold on it for the very reasons you mention here – we’ve been doing it all along. But I guess having a name makes it easier for brand managers to understand…
      And completely agree, the potential for great content to help the smaller fish out is huge – after all, you don’t need a massive budget to make someone stop and think.
      Cheers, miss!

  2. DannyBrown says

    ljcrest Thanks, Laura, glad you’re enjoying – I know I am, when it comes to sourcing them each week, some great content around!

  3. says

    Great info Danny, thanks for sharing. 
    I take minor issue with slide #10, point #6 – “72% of marketers think that branded content is more effective than advertising in a magazine, direct mail and PR.”  Um – PR IS content marketing under a new moniker. Using content of interest to your customers to attract people to your business is, in many respects, what good PR pros have been doing for years. Shows how much or how little some marketers know about PR – LOL. Finally maketers are beginning to “get” it. The hard sell marketing approach isn’t working as well anymore.
    Cathy Larkin

    • says

      CathyWebSavvyPR Completely agree, Cathy – the link I shared with TrishJones points to a post where I take issue with the terminology, because like both you and Trish mention, it’s what we’ve been doing for years – we just didn’t have a buzzy name for it. :)

  4. DannyBrown says

    SFerika In fairness, the parent source is at the bottom right of each slide with data/stats. But yes, link would have been more useful.

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