The Sunday Share – 25 Mind Blowing Email Marketing Stats

email-1As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms.

From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.

As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals.

These include standard presentations, videos, multimedia and more.

Which brings us to this week’s Sunday Share.

Every week, I’ll be sharing a presentation that catches my eye and where I feel you might be interested in the information inside. These will range from business to content to social media to marketing and more.

This week, an informative presentation from leading enterprise cloud solutions provider Salesforce.

According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email.  As many brands and consultants try to tell us email is dead and social is the way forward, this is a good reminder of how powerful email still is.


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  1. says

    Well, looks like it’s all about the subject line 😉 Some of these stats are pretty surprising in a good way. In fact I think I’ll pass this little slide show on to a few clients. Thanks, Sir!

  2. Mark Longbottom says

    Surprised that only 84% of emails or was that email marketing is spam, sometimes feels like 99.9%.
    There are some interesting stats, just wish i felt like emails and marketing emails were engaging, but on the whole they just get deleted, all they need is a link to the website, short text and or some images [ but the images may not open].
    Still people talking about animated gifs, at what point in evolution will people realise how they are the most unaesthetic creation known and unless flickering like a strobe light, crass is too nice a description for them.
    Yes email is powerful and should be used and integrated with all other marketing strategies – but not abused :)

    • says

      Mark Longbottom That’s an interesting point about brevity and linkage, mate. Do you think people would be more encouraged to click external links, or have some idea of what they’re clicking through to via a little more blurb?

      • Mark Longbottom says

        Danny Brown Mark Longbottom as long as they have opted in to receive the email, like last week i don’t always click links to your posts – glad i did becasue the ROI is irrelevant the Return On Relationships is massive though and the one that grew for me last week has already created possibilities. More to the point the level of influence I observed last week online and in a real time event made the click through from your email more than a pot of gold.
        That’s all different to email marketing, but still I don’t hand a business card over to say send me more emails than my mind and inbox can handle, but it happens some people assume it’s an open down to pour a source of their ill thought out tacky and crap promotions – if only the thought to engage and understand me and then filter out what they send and send the stuff that ‘simply makes sense’ to ME not them.
        To many email marketing is some weird funnel they have been told they will get  a massive return on, for that there are many models which prove me wrong, yet still like junk mail more people delete or recycle and don’t keep all that is sent.

  3. says

    Subject line less than 10 characters? I wonder if that average is skewed by the Obama campaign’s storied and successful use of subject lines like “Hey” and whether it’s applicable to more “normal” email marketers?

    • says

      RobBiesenbach I was wondering if that was a typo and they meant words. 10 characters doesn’t give you a heck of a lot to play with. “Open Now”? Yeah, okay…. 😉

  4. says

    Gotta love that first stat. I get 1,000,000 emails a year with promotions and coupons. Yet if just one got me to buy I am in the 44%. So the success rate would be 0.000001% lol
    I have a salesforce account but I am pretty disappointed in this slideshare. None of the data matches up. 44% made a purchase from an email promotion in th last year. Oh but then 7 in 10 used a coupon in the last week?
    Throwing away their stats. The fact is getting an email address given freely by someone to receive correspondence to me is worth about 1000% more than a Facebook Like.
    And similar to your Influence stuff Danny Brown I usually only look at email marketing when I have money to spend otherwise I just mass delete. Since I am poor that is a lot of deleting!

    • says

      Howie Goldfarb It’s curated data from different sources. I’m guessing these different sources have different audiences and represent different business verticals. Much like a Chobani email campaign wouldn’t be effective for lactose-intolerant consumers, but very warm when it comes to fresh food fans.

  5. MikeAtGratii says

    I don’t think email is going to die because it’s essentially the substitute for print mail.  I think at least 50% of people now select the ‘Email me when my bill’s ready’ option and utilize electronic payments.  
    These email stats are crazy though! I wonder though how email marketing is going to be effected by new formatting i.e Gmail’s new format.  What do you think Danny Brown?

    • says

      MikeAtGratii That’s a good question around the new Gmail UI, Mike – I don’t think I’ve clicked open the Promotions tab since I got the new format. A nice new problem for email marketers to tackle. :)

  6. says

    I agree with MikeAtGratii. Social might be the next big thing but it doesn’t mean that this will stop email marketers from gaining new customers. With the data presented above, email marketers should focus more on mobile users and their target market. Great source of information.