I don’t normally share infographics here on this blog, as I find most to be a mess of anecdotal data and limited research. However, as someone who’s been going through a culling process on Facebook for many of the reasons listed in this infographic, I thought this was a fun one to share.

Designed by Alessandro Di Ruscio, founder of “infocomics” website The Maple Kind, Why We Need The I Don’t Care Button on Facebook pokes fun at some of the status updates that find their way into our streams every day.

Alessandro’s mission is to make infographics that are funny and waste your time, as opposed to the ones that don’t teach you anything and waste your time. Seems he’s onto something there.

You can check out his other infocomics here.

Courtesy of: The Maple Kind – Where infographics meet comics and bullshit!

Sign up for free weekly content

Enter your first name and email below to get my free weekly newsletter with the latest posts, recommended reading, content tips and more.

(I respect your privacy and will never spam you)

Blog consulting with Danny Brown

Comment Policy: Your words are your own, so be nice and helpful if you can. Let’s treat the guests (and that includes you) nicely. Otherwise, you will be moderated and deleted where I feel it’s applicable. Please, only use your real name and limit the amount of links submitted in your comment. Apart from that - have at it!

    Share Your Thoughts

    Your email address will not be published. Required fields are marked *

  1. Grant Epstein says

    I really wanted to click the “I Don’t Care” Button, but could not find it.  Bigger problems to worry about in life than the occasional mindless post on Facebook.

    • says

      Grant Epstein Agree. Which is why humour often helps break that up, Grant. Then again, maybe not clicking through on a title you don’t care about would save you wasted time. 😉

      • Grant Epstein says

        Danny Brown Grant Epstein Danny – thought the piece was funny and definitely echoed a common feeling of frustration about Facebook.  Hence, my response with sarcasm.  Personally, I think “duck face” selfies are a greater blight on Facebook than mindless status updates.

  2. Mark Longbottom says

    Sorry got bored about 1/3 of the way down – usual tedious drivel haha by designers who want people to care about them. LOL
    I have 1100+ friends and don’t see any of what they are talking about, suppose it pays to pick your friends and not to blame Facebook. If it’s not people doing infographics it’s people telling me it’s better in a  dark hole called G+.
    Still gives them all something to talk about, not sure why they bother. Would they have complained about the wheel being too round or not round enough as well – love it all makes me smile how sad some people can be :)

      • Mark Longbottom says

        Danny Brown Mark Longbottom ahhh seem to have missed some words, what i don’t see on my timeline is all the above case studies – which goes to show the people who want the button need to know their friends better not blame the messenger.
        Or just stop making infographics becasue they can, feels like the geeks at school IMHO poor graphics anyway LOL
        Maybe i am doing something wrong, using Facebook to talk to people all over the world and they are talking back and working  with me on loads of levels :)

        • says

          Mark Longbottom Ah, then you must be awake at the sensible time, mate – I defy anyone to not recognize any of these examples above during their use of Facebook. :)
          And to be fair to Alessandro, he calls them “infocomics” so the style is different to standard infographics, which – for me – smack of the “let’s make this because we can” syndrome.

        • Mark Longbottom says

          Danny Brown Mark Longbottom 5am and just trawled my Timeline for 6 minutes and nothing maddeningly bland or surprisingly banal. I would agree there are things there as suggested above but then again that’s life – if people didn’t post it they’d mention it in passing to friends and people whether on a station platform, boardroom or coffee shop.
          It’s down to the individual to read, hover, blincker out or engage with their friends and their thoughts. I’m still not seeing adverts on Facebook in part of my primary vision as my mind filters them, crass and  naff comments on my timeline probably do occur but my perception is they don’t again due to the people i am connected to not feeling a need to fill their timelines with this style of content.
          Good luck with hi infocomics, would he be dragging himself up to a band wagon and trying to style himself slightly different so as not to be just one of the crowd. His work looks ok and good even but many won’t make the distinction that it’s not just another infographic even though it’s a comic in the style of one that may go above many – or not.
          My use of Facebook is more creative than personal and the 1100 friends are likewise creative in what they post often visual. Interesting you mention pulling back from twitter in another comment. It all has to make sense and be relevant though for all of us each platform has so many dofferent feels and none exactly going to be the same whatever the stats :)

  3. says

    Wow, my biggest takeaway here is the idea of hiding someone’s desktop icons then making their wallpaper an image of their old desktop! That is genius! Or is that an old one that’s been going around offices for years — I tend to miss out on those things working solo.

  4. says

    Do I dare ask if you read the reason why they ( Facebook) decided to NOT use a  dislike or I don’t care button?
    While I get it we all care about different things, our brains naturally lean to the negative as a survival instinct.  It does not need reinforcing by clicking on a button via FB to hard wire that thinking anymore.
    I did enjoy the screenshot of the desktop though, snort.  Glad I do not work with you Danny, we’d have killed each other by now with your antics.

    • says

      prosperitygal See, I don’t buy that, Michele. For me, most of that thinking comes from the same folks that call any disagreement or questioning of their thinking by using the lame “Haters gonna hate” sound bite. Besides, just providing a positive “view” of anything immediately skews opinion. Give me the honest approach any time.

      • says

        Danny Brown prosperitygal Oh Danny surely you did not miss my point.  It is not about only serving a positive view of things.  It is about recognizing how our brains work and finding a solution that delivers value.
        We have disagreed and agreed on many things, this one I disagree with because of my learning on our brains and it’s natural proclivity.
        Rule by mob happens over and over when we give the crowd the permission to use negative tools.  Our brains switch into primitive zone and it is not pretty. This video is a perfect example of what I am trying to share with you Danny.  I have not given anything that resembles “haters gonna hate” in my response, so that was a tad confusing for me.
        I would like to hear you thoughts after seeing this video, then discussing how negative actions can accelerate in group settings, which is what facebook is 😉  and why I think having a negative button can start that roll down the hill.

        • says

          prosperitygal That’s an unrealistic example, Michele. First, Marina was using art to provoke actions, by providing various tools and accessories. She’s famous for pushing limits – look at Rhythm 10 and Rhythm 5 for examples:
          The ones detailed in the video are not something you’d expect in every day life in the same setting at the same time. It encourages attraction of like-mindedness, which is not usual human behaviour.
          For every group think of negativity, there’s equally the groupthink of positivity, as highlighted in numerous stories every day. There are also singular examples.
          The point being, people make decisions (even in crowds) to participate or walk away. A silly Facebook button option is a far cry from encouraging people to cut you.

        • says

          Danny Brown prosperitygal Yes it is an extreme example for a reason.  The same reason Facebook said they will not have a dislike button.  Once a dislike button is hit, it starts to hardwire the action to the brain and negative actions come faster.
          Just like it only takes a small group to start a bully session on social media.  Actions have repercussions.  We make it easier for people to start hitting dislike… it starts a domino effect.  Human behavior and their primitive brain is what responds first.  Critical thinking requires people to step into another form of the brain process.  Frankly you and I have seen enough of people who do not tap into that next phase enough.
          Again, the same reason Facebook has stated they will not us a dislike button.

        • says

          prosperitygal When Facebook get serious about tackling real bullying and hate speech on their site, then I’ll give them kudos for not wanting a dislike button. Until then, anything they say about positivity is a double standard.

  5. Neicolec says

    Despite all the talk from non-Twitter users about not wanting to see someone’s “What I had for lunch” tweet, it’s really Facebook where most of that stuff ends up…

  6. OphelieL says

    For all this talk about how social media is now the glue that holds people together… I find myself barely checking my Facebook feed, and I work in social media day in, day out. It’s not so much that I need an “I don’t care” button, but that I care so little that I stopped reading. The interesting conversations are happening on G+ and on Twitter, so that’s where I go.

    • says

      OphelieL I think it’s different for everyone, though I definitely hear you on the “fatigue” when your job is being heavily in the space. I have to admit, my biggest enjoyment and interaction comes from Facebook, with G+ growing and Twitter dwindling. It used to be Twitter all the way. Funny how people change. :)

      • Mark Longbottom says

        Danny Brown OphelieL it has to make sense to the person involved – someone dragged me back to G+ only to put me off even more as all he posted was information about Linked in in a G+ community. There’s good and bad everywhere.

  7. says

    Well, I don’t agree with the ‘I don’t care button’ or neither like those sample Facebook post above in the infographics. For me, it’s about choosing those people whom to ‘ignore’ and ‘confirm’. Maybe, that’s what Mark had probably answer. It’s about using the social media smartly, like if you don’t want some annoying friends you can always unfriend or ignore them. Using this ‘I don’t care’ button will only display rudeness and might even create quarrel. Instead of this, how about we start in creating and raising awareness in using social media responsibly. :)

    • Mark Longbottom says

      BelindaSummers you are right, problem is that people always blame technology when really it’s not doing anything wrong and neither are the creators other than they should work on abuse a little quicker. But that’s life, i was just on a bus and heard some ridiculous conversations but did i hold a flag in the air saying i don’t care……..

    • says

      BelindaSummers Smartness comes with time. You can’t know who you’re connecting with until you actually connect and they start sharing, which is when you get the real “them”. Just look at the political crap on Facebook during the US election – the amount of people I unfriended was crazy.
      Ironically, perhaps a button like this – even though it’s just meant as a joke – will make people think about how they use social and be more responsible… 😉

  8. alexandrakfox says

    thehometruths while funny, I beg to differ! Think the problem lies with those who don’t care – don’t have a Facebook and then moan!