When it comes to social media analysis and influence marketing, and the ability to use software to identify and track potential influencers for your brand, one thing that always comes up as a stumbling block is the cost usually associated with it.

Because of the data required to filter and rationalize the findings of platform-specific algorithms, costs usually range from the $700 per month mark to anywhere between $3,000-$5,000 per month. So far, this has meant the benefits of social analysis, as well as true influence marketing, has been limited to mid-to-Enterprise-level businesses and organizations.

One company aiming to change this is Singapore-based Webfluenz.

Addressing the Cost of Social Data

The pricing model makes Webfluenz an attractive solution for businesses of all sizes, but especially smaller-to-medium ones that don’t have the financial muscle a mid-to-large Enterprise-type business has.

Webfluenz pricing

For a solo entrepreneur or professional, the free account is a great starting place, with a lot of features that you’d expect to find in a premium solution: sentiment tagging, demographic locale and ad-hoc filtering.

However, when you move up a scale, either to the $299 per month option or the $499 one, this is where Webfluenz really starts to show its benefits, not to mention advantages over similarly priced competitive solutions.

Meeting Multi-Level Business Needs

Let’s say you run with the $299 per month option –  this is much lower than industry leaders like Radian6 or Sysomos. Heck, even the $499 per month option is. So what are you getting for that, and are you losing features because of the lower cost? Short answer to the features question – no.

Webfluenz monitor and analyze

Multi-lingual sentiment tagging

Supporting 24 languages of the world’s Internet population, Webfluenz allows you to track around 90% of global languages and allocate sentiment tracking to these conversations. Its proprietary technology breaks common language down into real meaning, as opposed to generic mentions and word definitions.

Qualitative analysis for influencer campaigns

I’m not a fan of judging influence by the amount of amplification an online user can generate. Bots and scripts can inflate numbers. Instead, I’m more impressed by business actions taken based on content shared – sales, leads, downloads, etc. Webfluenz tracks these actions, and the impact on your business, as well as identifies the intent of your target customer (research, compare, buy), enabling a far more effective influencer message can be crafted.

Engagement history

The key to building any kind of business loyalty – online or offline – is the amount you invest in the core relationships that matter. Customer, employee, colleague, stakeholders, etc. Webfluenz tracks all of your enagegements, their levels, frequency, etc., and makes sure you don’t let the most important connections disappear.

Webfluenz Engagement WorkFlow 

Just these three features alone would make an already-attractive price point worthwhile, but the additional features Webfluenz provides takes it up yet another notch.

The Complete Digital Business Suite

One of the biggest complaints around any of the social tools available today is that none of the offer an all-in-one solution.

If you want social monitoring, you need a dedicated monitoring platform. If you want social engagement, you need a good conversation dashboard like a Hootsuite. If you want influence tools, you need  a Traackr or an InNetwork. If you want a CRM platform, you need a Nimble. And so on.

And this makes sense – it’s rare for any platform to offer an in-depth solution to multiple business needs the way the platforms mentioned above can, in their individual categories.

I’ll give Webfluenz credit here, though – they make a great attempt at answering this criticism.

Competitive analysis

Knowing what works for your competitor, and how they’re driving traffic and sales from their digital efforts, can help you refocus yours and adapt on the fly. Webfluenz shows comparison reports on competitor buzz and growth, while giving you current performance data on your campaigns.

webfluenz - Competitive Benchmarking Analysis  2013-08-29 15-34-21

Team collaboration and workspaces

Using a simple workflow process, you can assign team roles and duties within the Webfluenz dashboard, as well as follow up on assignments and use this information across internal teams to improve your internal set-ups.

Dashboard reports

If there’s one thing that any business needs, it’s easy-to-understand reports that deliver the kind of data you can act upon. From Deep Dive Reports to Competitive Benchmarking, as well as Comparative Benchmarking and results, Webfluenz has you covered here.

Webfluenz and You

That’s just a sampling of what’s on offer – the full suite of tools, and the ease in which almost any level of user can start diving in, is what helps Webfluenz stand out in an already crowded marketplace.

Add in a detailed user guide, as well as a hands-on support team and account management guide, and you’re going to be pretty hard pushed to find as cohesive a platform at the price Webfluenz is currently being offered for.

If you’re already using a social analysis platform and you’re happy with its performance and features, then you’re probably not going to change anytime soon. If you’re currently looking for a new suite of tools, though, and you don’t want to break the bank while doing so, I’d definitely recommend checking Webfluenz out.

If they’d create an open API to connect with other tools, it’d be an even better solution that it currently is. The UI could also be a bit slicker when it comes to the engagement dashboard. But I’ve mostly been impressed so far and, as a demanding grumpy Scotsman, that’s never an easy thing to do.

Nice work, guys.

Edit, August 30: Just heard from Rachana Khanzode, head of social marketing at Webfluenz, and seems the platform does offer an open API, so integration with other platforms should be good to go.

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  1. says

    Hey, Danny – the email/ twitter signup form seems to have a bug – it’s not accepting either method… It just seems to bounce around 😮 Haha!  Just FYI!  Will try going to their site.  Thanks for the tip : )

  2. says

    Mark_Harai Ha. clearly I’ve killed their traffic allowance… 😉
    Hmm, that’s a bugger – I wonder if either Webfluenz or Webfluenz_RK know of any issues, mate?

  3. says

    I am going to check this out. To be honest most analytics tools I have tried lack something. And all engagement platforms lack more than one thing. Even the Web vs Mobile tools for the same platform aren’t the same. Like Twitter you can’t edit retweets on desktop but can on mobile. Hootsuite you can’t edit scheduled tweets on mobile like you can on desktop. 
    Want to know what is missing Danny? Will email you so you can build it and become rich.

  4. says

    Howie Goldfarb It’s the Paul Newman Margarita that’s missing, isn’t it? :)
    Ha, I didn’t know that about the editing faux pas by Twitter. Then again, most of the big guys are pretty messed up when it comes to the cross platform experience.

  5. webfluenz_RK says

    Hi Danny,
    Thank you for reviewing Webfluenz! I like the way you describe our tool as ‘The Complete Digital Business Suite’ 
    Just to add, we do offer RESTful web API. 
    Our Free Personal account offering can now be upgraded with complete enterprise features starting at $49.99/month, this includes Free 14-day trial for a single search topic profile with unlimited mentions and queries. 
    Rachana Khanzode,
    Twitter: @Webfluenz_RK

  6. webfluenz_RK says

    Mark_Harai Hi Mark, We do see you have signed
    up with Twitter. 
    We support all major browsers – Chrome, Safari, Firefox, IE 9
    +. We didn’t find any issue, if you can give me more details, I can get my
    development team to check this specific use case.
    Thanks for checking out our tool. Do let me know if you need any assistance, I would be happy to help!  


    • says

      Thanks for the feedback here, webfluenz_RK!

      I’ll be diving in over the weekend and will get back with you on any questions I have…

      Have a great weekend! : )

  7. GroTraffic says

    Danny Brown Mark_Harai Hey, sorry I missed this, Danny!  I was using Chrome when I was attempting to signup…  Maybe it was just the traffic load at the time – – that’s not nice, mate (hehe)! 😮

  8. says

    webfluenz_RK Hey there Rachana,
    Thanks the heads-up on the API, that should be a great option for developers of other platforms, especially the likes of Nimble which I’m a huge fan of. The companies that make it easy to choose the solutions specifically needed are the ones that will continue to lead the way, so the API news is great to hear.
    Impressed with the solution so far – are there any future plans you can share?

  9. Michael Ashford says

    Great content! I will certainly have a play with this. HOWEVER I am beginning to realise that we may have lost the plot for SM for business. I want a sale! And what does engagement really mean?

    • says

      Hi Michael,

      Why don’t you connect with me offline and I can showcase you our offerings based on your requirements. I am not sure, what are you looking at?

      ‘Engagement’ as the word defines itself, is a feature that allows you to engage with three critical kind of people. One, who are already a part of your social media space and are your contacts. Two, people who create a buzz around your brand/competitor/any keyword and you can say are influential authors and publishers (with influence scores) and most important, people who are looking for the products you offer or are not happy with your competitor’s product, and can be your direct customers. They can also be your product users and not happy, so here you can directly address their issue.

      Now, Webfluenz not only allows you to engage with all of these through a single platform, it also allows you to view the mention (so you don’t have to login to multiple accounts), get link to mention at source, link to author’s profile, and have your engagement history.

      The feature also allows you to to keep a track of all social media conversations/mentions in different column grids like ‘negative buzz contributors,’ ‘negative press,’ etc, and view them at one go. These can also be modified based on your requirements. So you don’t miss out any important mention. Last but not the least, this section of the tool also allows you to publish and schedule tweets, facebook posts and updates, on your Twitter account, Facebook account, Facebook page and LinkedIn account.

      Please connect with me on Twitter @webfluenz_RK and I can share more details around engagement and other features that you might be looking at.

      Thanks for taking interest in Webfluenz.

      Kind Regards,
      Rachana Khanzode

  10. says

    Hi Danny,

    Long-time reader first time commenter. I always love finding new social media analytic tools. Ive been on the hunt for one with something similar to the engagement history feature. Seems super useful.

    Thanks for sharing!

    • says

      Hey there,

      Great to see you with your first comment, hopefully not the last, and thanks for being around the blog all this time, very much appreciated!

      Glad to hear the overview was useful – it seems they’ve now also added a feature when free members can upgrade to a lighter “Pro” version for just $49.99 per month, which could make it even more ideal for a lot of smaller businesses and entrepreneurs.

      Let me know how you get on!

    • says


      Glad to see your interest in our tool.

      You can request for a demo on our website or get on to a live chat with our customer support. If you are looking for a trial account you can reach out to me directly and I can arrange one for you!

      Do let me know.

      Kind Regards,
      Rachana Khanzode