The Sunday Share: Marketers, Say Goodbye to the Campaign Calendar

The Sunday Share: Marketers, Say Goodbye to the Campaign Calendar

Four Ms of Influence Marketing

As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms.

From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.

As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals.

These include standard presentations, videos, multimedia and more.

Which brings us to this week’s Sunday Share.

Every week, I’ll be sharing a presentation that catches my eye and where I feel you might be interested in the information inside. These will range from business to content to social media to marketing and more.

This week, a presentation from leading marketing orchestration software and services company Responsys.

Offering an infographic-type presentation over the normal Slideshare method, Responsys shares some statistics on why marketers need to let go of the campaign calendar mindset and adopt a more customer-centric approach.

Enjoy.

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Danny Brown
Co-author Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing. #1 marketing blog in world as per HubSpot. Husband. Father. Optimist. Pragmatist. Never says no to a good single malt. You can find me on Twitter - Google+ - LinkedIn.
2 comments
Viktoriya Semyrodenko
Viktoriya Semyrodenko

While I do agree that marketing is becoming all about your consumer I don't understand what does it have to do with the campaign calendar? I think what needs to continue improving is HOW you present you offers. Just like you pointed out, marketing is becoming more personalized and it will obviously stay that way. Is there a way the approach based on the needs of the customer AND the campaign calendar can be combined into one strategy? I'm sure it's a definite possibility

Danny Brown
Danny Brown

I think the main takeaway is businesses that stick to a strict campaign calendar aren't allowing themselves the freedom to be more fluid when the opportunity arises (a new lead from an audience you didn't know exist, for example). Campaign calendars still have their uses, but they need to be part of a fluid strategy overall.

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  1. […] Responsys shares some statistics on why marketers need to let go of the campaign calendar mindset and adopt a more customer-centric approach.  […]