The Sunday Share: Star Wars, Instagram and the Force Behind Lost Content

Star Wars

As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms.

From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.

As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals.

These include standard presentations, videos, multimedia and more.

Which brings us to this week’s Sunday Share.

Every week, I’ll be sharing a presentation that catches my eye and where I feel you might be interested in the information inside. These will range from business to content to social media to marketing and more.

This week, a short yet informative presentation from Mark Carroll, Social Campaign Manager at TMW. From Mark’s own description about this particular Slideshare,

Lost Content is based on the idea that we often focus on the main campaign, content piece or single output – perhaps a TV ad or a photo shoot for a magazine. More often than not there is lots of valuable images, videos or any opportunities that get overlooked or collected and then forgotten about.

Not only does the presentation offer a great reminder of how Star Wars used to be pre-CGI era, it also offers some valuable tips on mining your own history.


image: Ruben Ras

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  1. says

    Great idea! It would also be awesome if Mark learned some grammar and also how to spell. It really doesn’t do anything for credibility, does it?

  2. says

    This one was great Danny. They took heat for the first slide Vader selfie I forget why. But that created chatter. For small businesses especially B2C sometimes going online and searching will turn up content created by customers. And even if it is old they tend to be flattered if you ask to use or post it.

    • says

      That’s definitely an area we’re looking at for the next 6-12 months, mate – often, the UGC is far better than any brand-created stuff. Why not work with these content creators to benefit everyone?

  3. says

    Old content is just as valuable. In fact, if you write some really interesting content, then you’ll find your followers going back to your old posts just to see how you write back then. You should not take this for granted. Internal linking is still a must.