Remember the good old days of blogging? Come up with something to say, write it down, hit Publish, and onto the next piece whenever that came to mind.

Now we have to worry about content authority, author rank, Hummingbird, content overkill, content optimization, etc, etc.

It seems we spend so much time worrying on the presentation, we lose track of the real reason we blog – love.

Love for the content; love for the experience; love for the audience; love for the reason to publish.

Sometimes we need to say “Screw you, content rules”, and Just. Hit. Publish.

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