Remember the good old days of blogging? Come up with something to say, write it down, hit Publish, and onto the next piece whenever that came to mind.

Now we have to worry about content authority, author rank, Hummingbird, content overkill, content optimization, etc, etc.

It seems we spend so much time worrying on the presentation, we lose track of the real reason we blog - love.

Love for the content; love for the experience; love for the audience; love for the reason to publish.

Sometimes we need to say “Screw you, content rules”, and Just. Hit. Publish.

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Danny Brown
Co-author Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing. #1 marketing blog in world as per HubSpot. Husband. Father. Optimist. Pragmatist. Never says no to a good single malt. You can find me on Twitter - Google+ - LinkedIn.
30 comments
Ari Herzog
Ari Herzog

Works for me. Say what you want in as little words as you want. Forget about everything else, frankly.

Howie Goldfarb
Howie Goldfarb

Well said.

I just got an email this week from AMEX Open Forum. Subject? SEO: Cracking the Code

Funny how marketers and shysters care. But Google fights this. They don't want anyone gaming the system or people leave the Google for elsewhere. And I use and love the Google. And if I 'Crack the code' with everyone else when I use the Google for myself...the results are going to suck.

Craig McBreen
Craig McBreen

Thanks for this, Danny!

I have a new site coming where I'll just let 'er rip. This way I can drop more F-Bombs like that red headed woman we both know and love ;)  

JohnYeoman
JohnYeoman

@Danny BrownForgive me, I didn't wish to be contentious. Perhaps my point - made too late at night - was that a post is usually more extended and thoughtful. Now I see your last line: 'Sometimes we need to say “Screw you, content rules”, and Just. Hit. Publish.' Okay, I get it... BTW: I have to charge a modest fee for my story contest or I would have no means to pay for the prizes :)

danpandrea
danpandrea

@AndraZaharia mi se pare ironic ca vorbeste despre continutul pur si pagina ma intampina cu scrolling motion.

BilalJaffery
BilalJaffery

I was just thinking about that last night, while polishing a post that I have been 'writing for 3 days'! 

Mark Longbottom
Mark Longbottom

Just do it Danny, random people finding you is good but genuine human to human interaction or as I used to say people to people is so much better. Built one by one communities stay with you regardless of Facebook closing things down or Google adding another zoo animal to the conversation.

Keep hitting publish when it feels right not when it ticks a box ;)

ExtremelyAvg
ExtremelyAvg

Yeah, I still just hit publish. Of course, nobody reads my blog, so maybe I'm doing it wrong.

Latest blog post: Day 4 Went Well

Danny Brown
Danny Brown moderator

@Howie Goldfarb  HA! I write for OPENforum, so got that too. Yes, I hear you, it's almost impossible to even try "game" Google anymore, with all the algorithm changes they keep pressing through.

Having said that, I've lost faith in them to be impartial anymore, with all the stupid penalties they're dishing out. No single company should be in charge of "policing" the web, yet that's what Google is aiming towards. No thanks.

Danny Brown
Danny Brown moderator

Gotcha. No worries, I'm not a morning person so I hear you. :)

Thanks for the heads up on the fees, I'm seeing that more and more and was just curious of the thinking behind it and whether perhaps terminology was needed to reflect. Is it a conscious decision to avoid the need for sponsors, allowing you more leeway on entry terms?

Thanks again for the explanation. :)

AndraZaharia
AndraZaharia

@danpandrea Well, doar nu puteau sa schimbe tema fix pt postarea asta. In restul timpului sunt sigura ca si ei muncesc dupa aceleasi reguli.

Danny Brown
Danny Brown moderator

@Yeomanis  What's your take?

On a different note, what's the reasoning behind charging people to enter your contest for potential prizes? It's not really an "award" if you have to pay for it; more like a raffle, no?

Danny Brown
Danny Brown moderator

@BilalJaffery  I've gotten to the stage where if I don't have it finished in the same sitting, I trash it. I don't want to fall into the trap of potentially over-analyzing something and losing the original meaning. I completely understand research pieces, but "just content" should flow as it comes out. At least, my preference. :)

Danny Brown
Danny Brown moderator

@Mark Longbottom  Yep, I've never really been a fan of writing for a bot. I'll respect SEO, but don't want to be a slave to it and analyze every minor detail about optimizing - that's when we run the risk of losing organic content for traffic-driven stuff.

Danny Brown
Danny Brown moderator

@StaffanNilsson  I don't think SEO killed creativity as much as Google's continued algorithm tweaks. It's getting so that we're worrying about what not to publish, as opposed to just hitting send and working the search part out alongside it.

BilalJaffery
BilalJaffery

@StaffanNilsson  If anything, the latest updates made SEO all about the creativity. The games and tricks are no longer as beneficial as they once were. 

JohnYeoman
JohnYeoman

@Danny Brown @Howie Goldfarb  True, Danny. Time was, when someone said 'Don't get paranoid about Google, it doesn't own the web yet' it was true. But now it does own the web. And total information leads to total power, which leads to total corruption. (Lord Acton). Cory Doctorow forecast that dystopic world with his story Scroogled, in 2007. And now we're living in it.

JohnYeoman
JohnYeoman

@Danny Brown  Thanks for your understanding, Danny. Indeed, I would never wish my award scheme to be sponsored as I'd then be at the mercy of the sponsor, who'd want to exploit the scheme for his/her own PR agenda. To return to the theme of brief blog posts, I've always thought that a long thoughtful post can start an enduring relationship whereas a terse one is like an air kiss from a stranger. 

Mark Longbottom
Mark Longbottom

@Danny Brown makes sense, but then logic will always prevail. i like your point about not spending days over a piece too.

ExtremelyAvg
ExtremelyAvg

@Danny Brown @ExtremelyAvg  LOL...you went over to my blog. And yes, it did. I've done very little that was productive in the book business this week. I decided I wanted to take a week and just throw myself into getting back into shape.

It will take a long time to succeed in this endeavor, but now that I'm past the first few painful days, I think it will be easy to make it a part of my routine.

Latest blog post: Day 5…Still Exercising

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