There’s a popular method of content creation, centred around making grandiose statements.
These statements, and the blog posts around them, can range from the usual war cries of being more human in business, to posts on transparency and authenticity on the web, to how an “industry” – for want of a better term – like social media needs its proponents to apologize for all their wrong-doing.
While the messaging of these types of posts may mean well, they only truly mean well if they come with no baggage.
The problem is, many don’t. Instead, they’re temporary soundbites, catharsis, or premises of something the author(s) miss in the bigger picture, that purport to be or do something that rarely continues after the original piece of content has been forgotten.
Words – or whatever shape the content takes, be it a podcast or video instead – are easy to create. And they may even sound good while creating them, and look great when the positive comments and affirmation starts rolling in.
But the real meat is in how the creators are making these things happen continuously, or whether they’ve been – and continue to be – part of the malaise they reside over, and their own previous behaviour and actions lives up to these grandiose statements.
Hindsight is easy; current thinking based on hindsight, just as easy. Grandiose is the easiest of all, because it validates hindsight with a moment of clarity.
Except it doesn’t.
Consistent action validates and clarifies. Grandiose is merely its noisy neighbour.
image: Alex Eylar