About This Blog

(or why you might want to read it)

Discussing the intersections of marketing, social media and influence and where they fit in today’s business world. Identifying trends, insights and future technologies that will return actionable results for businesses of all sizes. Ranked the #1 marketing blog in the world by HubSpot.

You can find out more about me and what I do here, or simply jump straight into my blog.

Enjoy your time here and thanks again for dropping by. And please feel free to share your views in the comments and subscribe to receive the latest updates.

Social media

Social Media

Social media has changed the way brands and consumers communicate. Make sure your brand stays connected to the latest trends that matter to you.



Everything is marketing and marketing is everything. Meet the ever-changing needs of your customers and be a more effective and successful business.



The business that fails to adapt to today’s marketplace will be a remnant in tomorrow’s. Gain the latest insights from the data that matters to you.



Your customers’ purchase decisions are made by friends, family, peers and colleagues. Learn who influences your customers and how to reach them.

Recent Blog Posts

insights, analysis and more

Because You Matter

When you start a new adventure, it can be pretty daunting. A new job; a new romance; a new school or college. Online is no different. The first time you join Twitter, it’s like a crazy maze. When you log into Facebook, there’s no quick set-up guide. If you want to...

Are We In Danger of Losing the Right to an Opinion?

Back in 2009, I published a post about online watch sales company Melrose Jeweler’s. The post dissected a press release Melrose had put out, suggesting how the actor Owen Wilson had been saved from suicide by seeing his wonderful Rolex watch, and realizing life...

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