About Me

Manager, Social Engagement and Insights at Ontario Lottery and Gaming Corporation (OLG), driving the development and execution of the social media annual and long range plan for OLG’s iGaming division.

Co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing, described as “the book that will change the way we do business today”, and recognized as one of the Top 100 Business Books in America by Nielsen BookScan.

Author of The Parables of Business, offering business tips and advice through the art of storytelling. This collection of eleven stories helps business owners build not only their business and brand loyalty, but also employee loyalty and a mindset to do business the right way.

Multiple award-winning marketer and blogger – my blog is recognized as the #1 marketing blog in the world by HubSpot; Social Media Examiner’s Top 10 Social Media Blog in 2011, 2013 and 2014; voted one of Canada’s Top 50 Marketing Blog; and won the Hive Award for Best Social Media Blog at the South by Southwest festival.

I’ve delivered results for some of the biggest organizations in technology, digital and consumer, including BlackBerry, British Telecom, Orange, Microsoft Canada, IBM, Ford Canada, FedEX, Scotiabank, Vodafone, Dell and LG Electronics.

I’ve spoken at TEDx, New Media Expo, Social Mix and numerous business conference and events, and am regularly quoted in publications and news media, including Marketing Magazine, Canadian Marketing Association, Toronto Star, CTV News, Globe and Mail, Fast Company and City News Toronto on the topics of influence, social business, data-driven business intelligence and digital marketing.

I live in Burlington, Ontario, with my awesome wife, very funny son, adorable little girl, and two very cute little Chinese Crested dogs.

Notable Mentions and Awards:

- Founder of the 12for12k charity initiative
- Founder of the For Bloggers By Bloggers blogger resource centre
- Co-author, Influence Marketing
- Author, The Parables of Business
- Author, The Little Book of Inspiration
- Recognized as #1 Marketing Blog in the World by HubSpot
- Speaker at TEDx Ottawa
- Speaker at Social Mix
- Featured in NetGen’s Commitment to Youth
- Featured in the AdAge Power 150 list
- Featured in Marketing in 2010 book
- Featured in Staggering Social Media Insights book
- Featured in Marketing Magazine
- Featured on City News Toronto
- Contributor to Canadian Marketing Association
- Young Entrepreneur Top 10 Marketing Blogs
- One of Canada’s Top 50 Marketing Blogs
- Top Marketing and Social Media Blog 2009
- The Hive Award for Best Social Media Blog
- The PR Reader’s Choice Award for Most Thought-Provoking Blog
- Featured in Cision’s Top 100 Social Media Blogs
- Featured on The Rise to the Top
- One of Cision’s Top 10 Most Influential Independent PR Bloggers on Twitter
- One of the Top 10 Social Media Blogs 2011, 2013 and 2014

Connect with me on TwitterGoogle+LinkedIn.