The Sunday Share – 50 Stats You Need to Know About Content Marketing

video and content marketing

As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms. From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in. As a research solution, Slideshare offers analysis from some of the smartest minds on the web across [...]


Why Google is Missing the Point on Sponsored Content

roll of the dice

Over at the InNetwork blog this week, I wrote about why influencers deserve to be paid. It essentially looked at why brands should be treating influencers more professionally, and respecting them as a key partner in any marketing mix. In the comment section after the post, Kari Rippetoe, Content Marketing Manager at Search Mojo, left [...]


Three Cool and Inexpensive Tools to Track Twitter Hashtags

Keyhole Audi extended data

Judging by the outcry over Tweetchat having to close, due to Twitter’s new API restructuring, and the interest shown in replacement platforms, it’s fair to say that Twitter chats continue to be popular for both Twitter users and brands alike. The ease in which topics and conversations can be filtered using the hashtag on Twitter [...]


The Sunday Share – Influence and Focusing on the Customer

Influence disruptor paths

As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms. From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in. As a research solution, Slideshare offers analysis from some of the smartest minds on the web across [...]


What We Want Versus What We Need

The important things

Oftentimes in life, we have these little moments of real time to ourselves, where there’s nothing but silence to keep us company. In today’s always on, ever connected world, these moments in time become ever rarer, and we have to grab them while they’re here. In these moments, we see many things in a different [...]


The Third Stage of Influence Marketing – Free @Vocus Webinar

Vocus webinar influence marketing

On Wednesday June 5th at 2.00pm EST, I’ll be hosting a free webinar in partnership with Vocus around actual business results through influence marketing. Details of the webinar and where to register are below. For anyone that’s been involved in marketing for any amount of time, you’ll know there are shifts in thinking that take [...]