Why You Might Want to Unsubscribe From This Blog

For the last six years or so, this blog has shared content that’s been focused on marketing, social media, influence and data. It’s been a collection of topics that have interested me and hopefully raised interest in you to dig beyond the usual social media-driven content. And while these topics (mostly) still interest me, they […]

Six Simple Ways to Measure Owned, Earned and Paid Social Media ROI

There’s a popular misconception that it’s difficult to use targeted metrics to measure your social media ROI. Not true. Nor is social media only good for measuring an increase in brand awareness, although that’s definitely a measurement gauge. The fact is, social media can offer some of the best metrics for measuring your ROI. All […]

The Problem With Making Grandiose Statements

There’s a popular method of content creation, centred around making grandiose statements. These statements, and the blog posts around them, can range from the usual war cries of being more human in business, to posts on transparency and authenticity on the web, to how an “industry” – for want of a better term – like […]

The Sunday Share: The Future of PR Isn’t Tomorrow, It’s Now

As a business resource,¬†Slideshare¬†stands pretty much head and shoulders above most other content platforms. From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in. As a research solution, Slideshare offers analysis from some of the smartest minds on the web across […]

Remember When We Just Hit Publish?

Remember the good old days of blogging? Come up with something to say, write it down, hit Publish, and onto the next piece whenever that came to mind. Now we have to worry about content authority, author rank, Hummingbird, content overkill, content optimization, etc, etc. It seems we spend so much time worrying on the […]