Picture Perfect (Or The Power Of The Avatar)

There’s a saying that a picture paints a thousand words – but can it also create a thousand questions? For anyone that’s connected to me on Twitter or Facebook, you’ll have probably noticed that my profile avatar for both sites is blacked out. Far from being the results of a broken browser, it’s blacked out [...]


How Social Media Can Help Save Lives

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This is a guest post from communications professional Arik Hanson. I’ve come to respect and know Arik pretty well over the last couple of months and I was curious how his work in the health-care sector could benefit from social media. Here Arik kindly obliges with his views. When you work in PR in most [...]


10 Ways to Boost Your Blogging

As a communication and community-building tool, blogging is up there with Twitter as a key social media platform. A place to both offer and share opinions as well as a view at the person behind an online persona, a blog is more than just a personal or business journal – it’s your voice. There are [...]


Family Marketing with Swiss Chalet

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Swiss Chalet is a casual/family restaurant chain that has been serving Canadians for more than 50 years. Their first eatery opened in 1954 in downtown Toronto, and since then they have gone on to become one of the most recognizable names in Canada when it comes to fast food ideals with restaurant services. They specialize [...]


Just Because

Today is Valentine’s Day. Sometimes, as we build our communities and friends online, we forget the intimate one-person community that is our rock and makes us who we are. So today, take the time out and be with the person that is your own personal community. The rest of us online will still be there [...]


D E Alexander and 24/7 News Net Give New Meaning to Scum

I don’t often lose my temper but D.E. Alexander and his 24/7 News Net site brings new meaning to the word scum and lowlife. D.E. Alexander is allegedly an author and investigative journalist and 24/7 News Net is his alternative news site. Today, thanks to my close friend Gina, I learned that D.E. Alexander and [...]