Image via Wikipedia We’re all part of a team. Our communities are our fellow players and our thought-leaders are our coaches and managers. Our blog readers and our followers on Twitter are our supporters (and we’re theirs). The mediums we use are our playing fields. There are eleven players in a soccer team with (usually) [...]
Free Subscriptions Cost Money Too
January 28, 2009 6 Comments
Image by woody1778a via Flickr About two weeks ago, I started to get the Toronto Star delivered to my doorstep. Which confused me a little, since I get all my news online, and I didn’t sign up for a subscription. Being the good soul I am, I took it indoors from the cold and warmed [...]
Can I Buy You?
January 28, 2009 15 Comments
Brian Carter, a guy I admire immensely, raised an interesting question on Twitter today. He asked: My own answer was, “It’s a moot point. If I like something enough to endorse it, I’d do it anyway for free. I wouldn’t sell my trust away.” Yet even as I said that, I wondered if I was [...]
Social Media is the Playground at Recess
January 27, 2009 11 Comments
This is a guest post from PR professional David Mullen, whose insights into the industry always intrigue me. I read his blog often and ask why many of his suggestions on how PR can evolve aren’t standard practice yet, and I’m delighted he’s sharing his views here today. You remember those days. You would run [...]
The Thing About Blog Comments Is…
They’re a privilege, not a right. Don’t get me wrong – I don’t mean that in an elitist or dictator-type way. After all, comments are the passengers to the bus driver that is the blog author. They’re what makes the trip so enjoyable. Yet it’s still at the discretion of the bus driver whether it’s [...]