This is a guest post from John Haydon. John is a guy of many talents. He’s a teacher, a learner, a singer, a comedian with a very dry wit and one of the nicest guys you could meet. He’s also a damn fine blogger and the Blogger Outreach partner for 12for12k. I’m delighted to have […]
I’m a business owner, but I’m also a consumer and a customer. So why am I told what I need instead of being asked what I need, as a customer? Good marketing is all about listening. Where are your listening posts?
We build online armies every day. Our communities are the rocks and the foundations on which everything stands. We support people we’ve never met (and likely never will) simply because we can. Yet as strongly as we and they connect, we do so because of the foundations already behind us. What are your rocks and […]
If you look to the right of this blog and scroll down a little, you’ll see a widget entitled “soundbites”. It’s from my latest home online, Posterous. Perfect for both casual and more serious bloggers, Posterous is based on a pretty funky idea – to make blogging as simple as possible for as many people […]
Belief is hope. Ego is the wall that can block that hope. How you scale the wall is up to you.
Market value is a key commodity between businesses and their customers. Word of mouth, both good and bad, is the currency behind the value. What are your customers saying about you?