Social Media * Marketing * Influence
The Universal Declaration of Human Rights was signed in 1948. 60 years ago. It was meant to be a unilateral message of hope and agreement that countries worldwide would respect the individual and allow freedom of thought and speech. So why are so many businesses turning a blind eye?
Social media has the power to effect change when used properly. The 12 for 12,000 Challenge in 2009 aims to make use of that power. With the goal of supporting 12 charities throughout the year and raising $12,000 per charity every month, it’s a tough challenge. But the tools and the people are there. Are you ready to step up?
There’s so much talk at the moment about how social media can be integrated by businesses to expand their brand. From marketing to PR and beyond, social media is being promoted as the next great business tool and deservedly so. Yet it can also be used as a medium for effecting proper world change – so why are these sites not getting as much recognition?
Many businesses are failing to use the benefits that social media offers. Whether it’s misunderstanding how to use social media effectively to not seeing any immediate monetary return, brands are unwilling to step inside. Yet there are companies that are showing how it can and should be done – so why aren’t more?
Social media is many things to many people. For some it’s simply a way of connecting and making new friends online. For others, it’s an essential tool in their strategy of online brand building. With this in mind, I offer a series of interviews where different people share their views with me on how they use social media. Sharing his thoughts this time around is David Leonhardt, President of The Happy Guy Marketing, offering multilingual SEO and online marketing services, as well as a variety of ghostwriting services.
The world moves quickly around us. It’s not always a nice place to be and sometimes it’s hard to keep things going when everything seems against us. Yet one thing that always gets us through are our friends. Do we show them how thankful we are often enough?
Danny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing.
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada LicenseDanny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing. [Read More…]