Social Media * Marketing * Influence
Outrage is outrage, regardless of where it starts. - Ann Marie van den Hurk APR. If you type the term “social media crisis” into Google, you’ll receive about 1.7 million results. Remove the quotation marks, and you’ll get almost 700 million results. Social media consultants will point to the likes of Motrin, Chick-Fil-A, Applebee’s, Kenneth Cole, [...]
This is a guest post by Adam Smith. Like many things on the internet, Local Search has always existed – long before Google, Google Maps or Google+ Local. In this article I’m going to explain how you can increase your company’s exposure through Local Search, with examples from current client Technojobs to past clients including [...]
Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24×7 access to the attitudes and recommendations of their most engaged peers. These are the views that shape buying decisions. These are the views you must shape and use. [...]
If there’s one key area that social network giant Facebook has been weak in, its the mobile arena. Users of the official Facebook app for both major platforms Android and iPhone, as well as other handsets manufacturers, have had to dealt with slow loads, poor user interfaces, bugs and other such quirks. This is especially [...]
As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms. From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in. As a research solution, Slideshare offers analysis from some of the smartest minds on the web across [...]
This morning, I noticed Google Analytics had added a Trackbacks section to their Social Analytics data. This, to me, is very big news. While bloggers will know all about Trackbacks and why it’s nice to get them, businesses may not be aware of their importance. Yet as the social web in particular continues to be [...]
Danny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing.
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada LicenseDanny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing. [Read More…]