Using the Google Analytics Trackbacks Feature to Create a Content Strategy

Social media and HR

This morning, I noticed Google Analytics had added a Trackbacks section to their Social Analytics data. This, to me, is very big news. While bloggers will know all about Trackbacks and why it’s nice to get them, businesses may not be aware of their importance. Yet as the social web in particular continues to be [...]


Mentor Monday: Don’t Wait a Lifetime

Wrestling legend Ted Herbert

This is a guest post by Alan D’Cunha as part of the Mentor Monday series. You always hear about stories where people reconnect with coaches and mentors from their past, and get a long awaited chance to thank them for how they affected their lives. Sometimes life cruelly intervenes, and your story never has the [...]


The Grading of the Social Web and Its Impact on Influence

Where now for influence marketing

Last month, Twitter published an article on their developer blog, about new metadata being added to the Twitter API. There were two additions – one to help identify the language of a tweet, while the other was the ability to allow developers to “rank” tweets. This second addition is of particular interest when it comes [...]


Customer Service is Not the Same as Being Customer-Centric

Frustrating customer service

For the last three months, I’ve been trying to resolve a payment issue with Reliance Home Comfort, a water heater service provider in Canada. When my wife and I moved home last July, we switched from our current provider to Reliance, and took advantage of a special introductory offer that would see us receive nine [...]


The Sunday Share – 10 Google Reader Alternatives

what does google want to be

As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms. From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in. As a research solution, Slideshare offers analysis from some of the smartest minds on the web across [...]


Is Microsoft the Dark Horse in the Social Graph Race?

ViralSearch Microsoft

Mention “social graph” to social web users, and the two most likely names that you’ll get in return are Google and Facebook. Popularized by Facebook founder Mark Zuckerberg in 2007, the accepted definition of social graph is as follows: The global mapping of everybody and how they’re related… users [can] benefit from the social graph [...]