Caring Across Continents – The Next Phase of #12for12k

12for12k social media charity

“As I see it, there are two great forces of human nature: self-interest, and caring for others.” Bill Gates. Say what you will about Bill Gates, the man has a great point. It’s the kind of thinking that drives me, and is almost a mantra for the whole 12for12k project that I started with the [...]


Imagine If

Instead of blowing $50,000 on the staff Christmas party, companies offered employees the option of a smaller bash and donated the rest to a local charity. Instead of sending employees on a team-building exercise to the woods, companies sent them on a team-building exercise to renovate a playground in a run-down area. Instead of always [...]


Welcome Back, #12for12k

Back in December 2008, I launched the 12for12k Challenge with the help of some great friends. A social media-led charity initiative, it was a project that I always had belief in, but you never know how something like that will go. Thankfully, because of you, it went better than I could have ever hoped for. [...]