Why You Don’t Want to Be An Average Blogger

Boring blogging

Lately, I’ve seen a lot of posts across the web that say having an opinion when blogging is bad. Maybe not so much having an opinion, as having a very forceful opinion, and then blogging about it. This is where bloggers are making a big mistake (according to some of the posts I’ve been reading). [...]


Why You Need a Responsive Blog Design Instead of a Mobile-Friendly One

Responsive blog design frameworks

When you read a blog, what’s your preferred method – desktop browser or mobile (say, smartphone or tablet)? According to the analytics for this blog, my mobile browsing traffic accounts for just over 6,000 visits per month (or around 10% of my traffic), and they tend to stay on the site longer than desktop visitors. [...]


Blogging as Part of Your Marketing Strategy

Blogging and your marketing strategy

Last week, the good folks over at Social Media Breakfast Waterloo were kind enough to invite me over to speak to their members. The topic was crowd-sourced, and the chosen talk was on how blogging could be used as part of your marketing strategy. Since the audience was made up of every business size, from [...]