Is Seek or Shout the Holy Grail for PR, Bloggers and the Disconnected Media?

headerPR

This is a guest post from Yvette Pistorio of Cision. Two shifts have dramatically changed the way media and public relations professionals interact over the past few years: the move away from email in favor of online social channels, and the emergence of versatile, freelance content creators who are as comfortable writing magazine articles as… [Continue Reading]

If LinkedIn.com Fails in the Social Network Forest, Will It Make a Sound?

Social network popularity

This is a guest post by Kevin Green. Would anyone be really upset if LinkedIn’s .com destination up and disappeared tomorrow? It’s safe to assume that recruiters scouring the site for new talent and current shareholders would be pretty peeved, even if the stock (LNKD) is trading at half price from the IPO. But how would… [Continue Reading]

Social Media Marketing Success Doesn’t Have To Be A Hunt For A Four-Leaf Clover

Four Leaf Clover Social Media

This is a guest post by Stacey Acevero. The rise of social media has created all sorts of new opportunities for small business marketers to get the word out, but it has presented challenges too. The days of sending press releases to media outlets with the hopes of being lucky enough to get some coverage… [Continue Reading]

A Klout Upside the Head

Klout sheep

This is a guest post by Bob LeDrew. I’ve been an observer of things Klouty for a while now. But I’ve been darned if I could work up a lot of excitement over it, positive OR negative. Until now. I got pointed to a post on the Klout blog today about their reworked formula. Since… [Continue Reading]

Can Social Media Make You Truly Happy?

Happiness

This is a guest post by Stuart Mills. “You are what you tweet.” – Alex Tew. I’ve found myself wondering whether social media is all it’s cracked up to be. Sure it makes it easier to connect with people from all over the world, from Nigeria to Nicaragua and from Pakistan to Poland, but how… [Continue Reading]

A Lesson In Smelling Roses At The Speed Of Social Media

Lightspeed

This is a guest post by Bruce Aristeo. It was late, and after a long day I stretched out my arms, took a deep breath, and let out a huge sigh. My hands reached out and I began clicking, swiping, and typing as my shoulders curled inward around my chest as if humped over in… [Continue Reading]

Serve Yourself. Ain’t Nobody Gonna Do For You

Serve yourself

This is a guest post by Marjorie Clayman. A few years back, Yoko Ono released a comprehensive anthology of tapes that John Lennon had left behind. It’s a treasure trove of songs, some that you would know right away and others that he hadn’t yet gotten finished. One of the latter is a song with… [Continue Reading]

Stop Kidding Yourself, You’re VERY Replaceable

Goodbye

This is a guest post by Marcus Sheridan. I’m going to sound like the most conceited jerk in the world for a few sentences here….but bear with me. Over the past few years I’ve probably sold more swimming pools than any single person in the country. My company, which happens to be one of the… [Continue Reading]

Bloggers Do It With Feeling

Feelings

This is a guest post by Nancy Davis. How many times have you stumbled across a blog and felt that something is missing? They have great content. They even have a really cool photo to draw your eye in. The text is large enough to read easily. The blogger kindly responds to your comment, yet… [Continue Reading]

How to REALLY Measure the ROI of Social Media

Social media ROI

This is a guest post by Eugene Farber. “How do you measure the ROI of your social media efforts?” It’s a question being discussed ad nauseum of late, and rightfully so. Social media investment is a legitimate issue that businesses have to face, now more than ever. So, being the problem solver that I am,… [Continue Reading]