Why Brand Managers Fail (and How to Get Back in the Driving Seat)

This is a guest post from Michael Weissman. Companies make huge investments in brand marketing — nearly $500 billion globally each year  — to communicate as effectively and beautifully as possible. But as soon as they distribute their brand content to resellers, blogs, social media and other online outlets, the content becomes out-of-date, old content […]

Turning Fans Into Performers – Dan Deacon and the Power of Youtility

This is a guest post from Jay Baer. Today’s consumers are staring at an invitation avalanche, with every company asking for likes, follows, clicks and attention. This is on top of all the legacy advertising that envelops us like a straightjacket. Lots of books have been written that tell you the way to break through […]