InNetwork, the Drive for Authentic Influence and What It Means for Brands

InNetwork influence roster

In the book Influence Marketing, we dedicate a chapter to some of the platforms we felt were leading the way in the next wave of influence marketing. These platforms include Traackr, Tellagence and others, for the way they’re moving beyond generic influence and actually delivering business intelligence and results. Of course, the limitations of a [...]


The Sunday Share – Influence and Focusing on the Customer

Influence disruptor paths

As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms. From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in. As a research solution, Slideshare offers analysis from some of the smartest minds on the web across [...]


The Third Stage of Influence Marketing – Free @Vocus Webinar

Vocus webinar influence marketing

On Wednesday June 5th at 2.00pm EST, I’ll be hosting a free webinar in partnership with Vocus around actual business results through influence marketing. Details of the webinar and where to register are below. For anyone that’s been involved in marketing for any amount of time, you’ll know there are shifts in thinking that take [...]