Why You May As Well Say You Reached Eleventy Billion People

Eleventy billion people

Over at Collective Bias, a “publisher of high quality user generated content that drives sales for brands and retailers”, there’s a case study about one of their campaigns. The case study shares some very impressive numbers: Looking at the image below, it looks like the campaign ticked all the ROI boxes: 405% increase in marketing […]

Is Your Marketing the PITS?


When I took my marketing degree back in 2001, part of the course was learning about the Four P’s of Marketing – Product, Price, Place and Promotion. These terms have been the mainstay of marketing since the 1950′s, when Neil H. Borden published an article called The Concept of the Marketing Mix , although the actual phrase The Four P’s was coined […]

Six Simple Ways to Measure Owned, Earned and Paid Social Media ROI


There’s a popular misconception that it’s difficult to use targeted metrics to measure your social media ROI. Not true. Nor is social media only good for measuring an increase in brand awareness, although that’s definitely a measurement gauge. The fact is, social media can offer some of the best metrics for measuring your ROI. All […]