If you’re in the Toronto, Ontario area on July 26, make sure you keep the day free for what promises to be one of the city’s leading social media and business events this year. Top business and marketing folks Gary Vaynerchuk and Amber Mac will be keynoting at the inaugural Social Mix, presented by Jugnoo… [Continue Reading]
This post is by Joey Strawn from Social CRM Insider. There’s an old example many of my teachers used growing up to display a number of different points. My teacher would show a jar on a table surrounded by a plethora of different-sized rocks. The task is to get all of the rocks into the one… [Continue Reading]
Over in Columbus, Ohio, the marketing and advertising students at Fisher College of Business are setting the example when it comes to how business should be run. I’ve just come from speaking at the college for their flagship Future Camp event, and I was hugely impressed with the set-up; the staff; the students; and, more… [Continue Reading]
I’ve been thinking a lot about collaborative marketing lately, and how we can turn co-existing businesses more into partners and less about missed opportunities. I think there’s a great untapped market for someone that really wants to grab collaborative marketing and run with it. For example – imagine you’re going on a trip. You have to… [Continue Reading]
What do people think of you when they first meet you? What do you think their immediate impression is? If it’s personally, you might not care too much – after all, to each their own, right? But what if you’re a business offering a service – does that change your train of thought? Does the… [Continue Reading]
For me, the best marketing or advertising success stories are exactly that – real stories. People connect with people, and that’s when the magic happens. Sure, brands and products are important – but if you don’t touch that inner emotion that takes a potential customer from intent to the buying trigger, then you won’t get… [Continue Reading]
The following post is an excerpt from my chapter in Danny Iny’s new book, Engagement From Scratch: How Super Community Builders Create a Loyal Audience and How You Can Do the Same. It features lessons in community building and content marketing from the likes of Guy Kawasaki, Brian Clark, Mitch Joel, Kristi Hines, Gini Dietrich… [Continue Reading]
If I asked you the most important part of your business, what would you say? Marketing? PR? Perhaps advertising or sales? Now what if I said they’re all irrelevant? What if I said you don’t need sales to be successful? You’d probably say (fairly sarcastically), “Why not just hand my business over to my competitors while… [Continue Reading]
Take a look at the video at the end of this post. It’s a fan-made homage to the band Dashboard Confessional and their song So Long, So Long. There’s nothing special about it. It’s a simple piece of video, made with Windows Movie Maker then put up on Youtube for the creator’s friends to see. And yet… Its simplicity is… [Continue Reading]
Want to know the only marketing tip you’ll ever need? People. Want. Things. That’s it. It can be anything – good luck charms; medicines; food; drink; news; shoe polish. Anything. With the exception of air, everything else costs. So there’s a need to be filled. How you fill that need is where the difference comes… [Continue Reading]
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VP, Product Intelligence at Jugnoo Inc., an internet and media technology company for consumers and business. Award-winning marketer and blogger, and author of The Parables of Business, offering business strategies and advice through the art of storytelling. All thoughts on this blog are my own, and do not necessarily reflect the views of either employers and/or clients. [Read More…]
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License