There’s a mindset among many business owners that they need to be on social media. Specifically, they need to be on Facebook; or Twitter; or LinkedIn; or have a blog; or look ahead to business options on Google Plus. This is usually fostered by fly-by-night consultants and agencies who tap into the fear factor so… [Continue Reading]
Every weekend without fail, my local electronics retailer runs a flyer in the local newspaper. It highlights special offers and discounts and proudly displays “This weekend only!” in the header. The flyer’s nice and bright and there’s a huge collection of images, from large-screen TV’s to computers to video games to smartphones and more. Great,… [Continue Reading]
The Law of Attraction is a multi-billion dollar industry that has as many critics as it does fans. Its fans rave over its benefits, while its critics point out flaws in its approach and its inability to be measured. Whatever side of the coin you fall on, there’s another angle that – to me –… [Continue Reading]
Smart businesses know that understanding your audience is key to your overall success. It doesn’t matter if you’re business-to-consumer or business-to-business focused – your audience, and their interaction with you, is what defines how well you meet your goals. Which is why this new report from Exact Target is key reading for any business, small… [Continue Reading]
You’re in business for one reason – to make money. There are many reasons you can be in business, but at the end of the day the key factor across all is making money. Otherwise, you wouldn’t be in business at all – you’d be working at a business (though the reason would still be… [Continue Reading]
If you take a look at the sidebar to the right of this post, you’ll see the Lijit logo next to the search box. Lijit is a third-party search platform for bloggers – and a heck of a lot more on top. While it’s perfectly fine to use whatever standard search box comes with your… [Continue Reading]
As social media continues its assault onto the mainstream audience, one of the side-effects has been the emergence of the view that marketing isn’t allowed in the space. Conversations on blogs, Twitter, LinkedIn and elsewhere are vocal in the opinion that marketing is dead; we choose who we buy from and whose reputation we ruin;… [Continue Reading]
Location based (or geo-located) marketing is getting a huge amount of buzz at the minute, as Twitter apps connect location tweets to its service, Foursquare is credited with Domino’s Pizza’s UK success and smartphone users get ready for augmented reality to guide their leisure time. And then there’s Facebook’s continued assault on world domination with its new Places… [Continue Reading]
Consumers love simplicity. We don’t want to be confused with multiple messages and options. We just want to buy the product or service that we need at that time and have it work, or improve our lives. Make our lives simpler. Simple works. Simple means we can concentrate on other things. So when I’m shopping… [Continue Reading]
What is trust, exactly? Is it the same for everyone, or can it be different? Can trust in a celebrity, for example, be as strong as trust in a friend or family member? It might seem a strange concept, but if that celebrity has a lot of influence over you then isn’t that just as… [Continue Reading]
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Danny Brown is VP, Product Intelligence at Jugnoo Inc., an internet and media technology company for consumers and business. An award-winning marketer and blogger, he is also the author of The Parables of Business, offering business strategies and advice through the art of storytelling. [Read More…]
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License