Social Media * Marketing * Influence
A little while back, I wrote about the difference between analytics and insights. My key point was while we may have awesome data at our fingertips, not knowing what to do with that data renders it obsolete and ineffective. A new survey, with responses from attendees of the recent DMA2012 conference, as well as the [...]
This is a guest post from Feather Hickox. The average consumer receives over 16,000 marketing messages each day. Marketers face a daunting challenge to break through that volume of noise. This challenge has given rise to Big Marketing – the use of Big Data analytics to develop personalized marketing messages and offers on a massive [...]
This is a guest post from Dan Norris of Informly. Recently I launched a new feature inside my simple stats dashboard Informly that helps content marketers measure how effective their content is. I’ve been creating a lot of content leading up to the launch of Informly last week and one thing I’ve wanted to measure [...]
Danny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing.
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada LicenseDanny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing. [Read More…]