TrendSpottr and the Potential for Predictive Influence

Welcome to TrendSpottr

I recently had the good fortune to sit down and chat with Mark Zohar, founder of Toronto-based viral search and predictive analytics service TrendSpottr. And I was literally blown away by what they’re doing and how they’re looking to change social business. Taken from their website, the core solutions TrendSpottr provides is from a future [...]


Influence Marketing – This is Where the Fun Begins

Influence Marketing book

As part of the run up to the launch of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing, Sam and I have decided to do things a little differently. We want to have some fun and really involve you. To that end, we have something for everyone (hopefully) based [...]


Marketing Is So Much More Than Just a Sales Tool

Crossroads of influence marketing

Over at Mashable, Todd Wasserman wrote a piece about most social media marketing being a waste of time. Todd’s premise is simple: …a lot of the buzzword-laden blather around social media marketing the past few years was itself a form of marketing for self-conferred experts looking to make a buck off scared blue-chip companies. That’s [...]