How Social Media Automation Can Encourage Engagement

Paths may not be straight

When it comes to social media, there’s a widely held belief that automation is wrong and that all engagement should be human and one-to-one. When talking about automation, social media gurus and consultants will offer the following reasons why there may be something wrong with automation: Bots, which are fake, automated Twitter accounts, attract bots, giving […]

Why We Should Be Listening to Unconventional Wisdom

MRP April Fool

Conventional wisdom tells us new businesses shouldn’t take risks. Conventional wisdom tells us to adhere to process, because it’s there for a reason. Conventional wisdom tells us children should be seen and not heard. Conventional wisdom tells us not to fix what isn’t broke. But conventional wisdom also told us that flight was a pipe […]