Be Where YOU Need to Be, Not Where “They” Say You Should

Social media needs

A friend of mine went to a Social Media for Small Business conference recently. He’s a small business owner, and has been thinking about using social media for a while. He enjoyed the conference and made some great connections while there. Yet something he said worries me, and that’s the need to be everywhere. According to… [Continue Reading]

State of Independence

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Years ago I worked in retail on both sides. I started out working for an electrical goods chain store, then moved onto a smaller local one. Both jobs were great (at least for me), because they satisfied the tech geek in me. Surrounded by home theater kits and massive TV’s? Sign me up! But as… [Continue Reading]

Your Value

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Electricity is free, but we pay energy companies to harness it. Water is free, but we pay for the privilege of filtering. Air is free, but we pay for the solution of conditioning it for summers in our homes. Natural gas is free, but we pay for the importance of safety in its use. Oil… [Continue Reading]

Join @GaryVee and @AmberMac in Toronto July 26 for Social Mix 2012 #SoMix2012

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If you’re in the Toronto, Ontario area on July 26, make sure you keep the day free for what promises to be one of the city’s leading social media and business events this year. Top business and marketing folks Gary Vaynerchuk and Amber Mac will be keynoting at the inaugural Social Mix, presented by Jugnoo… [Continue Reading]

Everything Is Dead

Everything is dead

The print industry is dead, yet we still use a version of ink for the ebooks that killed print. The news release is dead, yet we still count print publication mentions as a measure of success. Advertising is dead, yet we still spend almost $120 billion every three months. Blogging is dead, even though the… [Continue Reading]

Social Media, Self-Proclamation and the Wanky Word

Wanky social media

We all want to be famous, whether we admit it or not. We all want the glory of recognition for our work; our media; our creations; our results. To say otherwise is to lie. Of course, the thing is, there are different levels of what we want and how we want it. Thankfully for those… [Continue Reading]

Of Blog Design Changes and Looking to the Future

Blog design

Sometimes, I feel as if I should stay away from vacations and personal downtime completely. Case in point – I’m on vacation this week and the thing I did first? Redesigned the blog. But… there is method behind my madness. Here’s the lowdown, for anyone interested in the thought process behind a blog design. I’ve… [Continue Reading]

The Because of Cause Marketing

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One of the questions that many businesses ask is how they approach corporate social responsibility. This doesn’t just mean donations to local (or national/international) charities; it also starts at home too, and that means with the people around you. However, another way that companies can become more socially responsible is via cause marketing, which is… [Continue Reading]

Create and Measure a Social Media Campaign with the @JugnooMe Dashboard

JugnooMe

When we envisioned our social media dashboard JugnooMe, our key tenet was to make the social web simple, accessible and monetizable for everyone. This means a solo entrepreneur; a full-on corporation; an agency looking after clients; a non-profit; realtors, franchisors and much, much more. But goals are one thing; making it happen are another. One of the… [Continue Reading]

Make It Your Mission To…

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Click through the URLs of your commenters to find a new blog, leave a comment and share a new person with your community. Thank 10 followers on each social network you’re on for being there with you. Cull the networks you’re told you should be on to only the ones you need to be on.… [Continue Reading]