Social Media * Marketing * Influence
In my role as Chief Technologist over at ArCompany, and from a love of technology in general, I test, play with, compare and recommend all sorts of different platforms, software technologies and solutions. There’s just something about the promise and potential of data and technology – when used properly and for the benefit of customers [...]
Over on Facebook, my friend Gini Dietrich posted a question about trying to locate an image, used by a non-profit organization in a new campaign. The image in question is the one below. The messaging behind the campaign is simple – while Liking unicef.se (unicef Sweden) on Facebook is all well and good, and they [...]
In their excellent book Humanize, authors Maddie Grant and Jamie Notter share their insights into why a truly successful business needs to take the reasons social media has enjoyed exponential growth as a business imprint, and implement it across the organization. It takes more than simply activating staff on social media and being more “approachable” [...]
Danny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing.
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada LicenseDanny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing. [Read More…]