Are We Choosing to Offer Too Much Choice at Times?
What attracts you more – an image in a magazine or a 400-word text advertisement? Do you prefer short blog posts or longer ones? Do you watch short movies on YouTube, or longer? Do you prefer a one-sheet menu or a multi-page one at a restaurant? At a bar, is your preference for 100 bottles of […]
Why I’ll Only Use Postmatic for WordPress Blog Comments
It takes a lot for me to be completely won over by a new product out of the gate, never mind make me a staunch supporter of it from that very same gate. Usually, I’ll find a bunch of things I don’t like, and use that as an excuse to look for another solution, or […]
Does Your Tagline Tell Your Story?
Mention tagline to someone, and invariably they’ll connect it to a business tagline and how that business benefits you, the end user. And that makes sense. After all, a tagline is one of the first chances your business gets to make an impression on a prospective customer or employee. Get a great tagline, and it […]
How to Build a Loyal Blog Community With the Power of Give
One of the conversations that often arises when talking about blogs is community, and how to both grow and reward loyalty. Making sure your blog community knows you appreciate them helps in several ways – there’s two way respect between blogger and reader/subscriber/commenter, as well as opportunities for advocacy and blog growth through referral. One way to […]
Can You Tell Your Story Without Using Words?
Over the weekend, I took my daughter Salem to the local library, where we played games, made little toys, and read books together. My wife was at an event all weekend with her publisher company, and my son was playing at the weekly sports curriculum at our local community centre. Given my daughter loves her […]
Why Social Media Speakers Need to Do Better By Their Audience
One of the things you can always guarantee whenever a social media conference comes around is all the tweetable soundbites that ensue. From mind-blowing statistics to feel-good messages, there’s never any shortage of social updates or blog posts that share the best of the best from these conferences. And, sometimes, you do actually get some […]