Why Social Software Platforms Fail

Salem crappy product quote

In my role as Chief Technologist over at ArCompany, and from a love of technology in general, I test, play with, compare and recommend all sorts of different platforms, software technologies and solutions. There’s just something about the promise and potential of data and technology – when used properly and for the benefit of customers [...]


Why Diminishing the Benefits of Slacktivism Isn’t A Great Idea

UNICEF Facebook Likes campaign

Over on Facebook, my friend Gini Dietrich posted a question about trying to locate an image, used by a non-profit organization in a new campaign. The image in question is the one below. The messaging behind the campaign is simple – while Liking unicef.se (unicef Sweden) on Facebook is all well and good, and they [...]


Empathy is a Social Currency

Empathy in the organization

In their excellent book Humanize, authors Maddie Grant and Jamie Notter share their insights into why a truly successful business needs to take the reasons social media has enjoyed exponential growth as a business imprint, and implement it across the organization. It takes more than simply activating staff on social media and being more “approachable” [...]