Using the Google Analytics Trackbacks Feature to Create a Content Strategy

Social media and HR

This morning, I noticed Google Analytics had added a Trackbacks section to their Social Analytics data. This, to me, is very big news. While bloggers will know all about Trackbacks and why it’s nice to get them, businesses may not be aware of their importance. Yet as the social web in particular continues to be [...]


The Grading of the Social Web and Its Impact on Influence

Where now for influence marketing

Last month, Twitter published an article on their developer blog, about new metadata being added to the Twitter API. There were two additions – one to help identify the language of a tweet, while the other was the ability to allow developers to “rank” tweets. This second addition is of particular interest when it comes [...]


Customer Service is Not the Same as Being Customer-Centric

Frustrating customer service

For the last three months, I’ve been trying to resolve a payment issue with Reliance Home Comfort, a water heater service provider in Canada. When my wife and I moved home last July, we switched from our current provider to Reliance, and took advantage of a special introductory offer that would see us receive nine [...]