Is Microsoft the Dark Horse in the Social Graph Race?

ViralSearch Microsoft

Mention “social graph” to social web users, and the two most likely names that you’ll get in return are Google and Facebook. Popularized by Facebook founder Mark Zuckerberg in 2007, the accepted definition of social graph is as follows: The global mapping of everybody and how they’re related… users [can] benefit from the social graph [...]


Social Media Doesn’t Have to Be This Way

Get your marketing right

Six years ago, I began a love affair with the potential that social media could offer. While I’d been online for much longer, meandering from blogging to forums and gaming, it was only when I started really getting into what MySpace, Facebook and Twitter offered that I saw something bigger than just talking about random [...]


Beyond Social Scoring – The Situational Factor of Influence

Influence marketing

If you thought influence marketing was a hot topic at the moment for marketers and brands, it’s only just beginning to really take shape. While much of the conversation both here on this blog and across various networks has concentrated on where social influence is today, this is a just the prelude to where influence [...]