Unless you’ve been living under a social rock in the last few weeks, you’ll have seen about a trazillion blog posts about Pinterest. If you are one of these rock-dwellers, here’s the skinny on Pinterest – it’s a picture board (kinda like the cork boards you have in the kitchen) where you can “pin” your… [Continue Reading]
First, a caveat: I’m a big fan of Brian Clark and his Copyblogger brand, so this post isn’t a “dig” – more an alternative point of view. Over at Copyblogger, Brian recently posted this graphic: Like this graphic? Get more content marketing tips from Copyblogger. Since Brian is in the content marketing arena (and been… [Continue Reading]
Loyalty. A funny concept. One that can mean so many different things to different people at different times. Sports teams have loyalty from their fans. Well, the true ones do. Think Manchester City as opposed to Manchester United, where the latter’s “fans” are more interested in prawn sandwiches than a good soccer team. Indie bands… [Continue Reading]
You wake up. You wash or shower. You shave (or not). You brush your teeth. You comb or brush your hair. You get dressed. Have breakfast, drink coffee. You go to work. Safe. Routine. You know what you need to do so well that it becomes automatic. You don’t even need to think about it.… [Continue Reading]
“Most people think they know what they are good at. They are usually wrong… And yet, a person can perform only from strength.” Peter Drucker. None of us like to admit we’re weak. None of us like to present the potential of fear to our opponents, always waiting in the wings for us to slip… [Continue Reading]
Back in the day, if you wanted to know how successful your marketing had been you had to use expensive and time-consuming analysis. You might have spent time putting together a direct mail package that had a call-to-action to return a slip with a customer’s details on it, and the amount returned to you would… [Continue Reading]
Last week, I received an email pitch from a PR agency looking to feature their client on my blog. The pitch was friendly enough, but had one glaring error. Here’s the pitch: Hi Danny, Thanks to social giant Klout, Badgeville gamification customers can now associate a numeric score with social interactions. Bottom line: companies will… [Continue Reading]
While many of the tips on blog resource sites concentrate on “personal blogging”, many can be transferred to a more business-minded blog. Yet what about corporate blogs, where many of the tips given might not apply, or come up against everyone’s favourite, the Red Tape Roadblock? Can generic tips apply to more organizational blogs? Yes and… [Continue Reading]
If you follow any brand news in social media, you’re probably aware of the criticism Toyota has been receiving over its Superbowl Twitter campaign. If you haven’t heard about it, Toyota wanted to promote its new Camry range, so it started numerous Twitter accounts to send tweets to people about the car. Now, there’s no doubt… [Continue Reading]
Hey there! So I really wanted to add the Something Borrowed option too, but couldn’t think of anything, so the three in the title will have to do. So… It’s been a little quiet here last week, since Kevin Green’s great guest post about LinkedIn (and if you haven’t read it yet, you’re missing a… [Continue Reading]
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Danny Brown is VP, Product Intelligence at Jugnoo Inc., an internet and media technology company for consumers and business. An award-winning marketer and blogger, he is also the author of The Parables of Business, offering business strategies and advice through the art of storytelling. [Read More…]
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License