The email below arrived in my Inbox this afternoon (click to expand) It was sent in the hope of garnering some press for the company’s website, that helps students connect with potential employers. Great – nothing wrong with that, and here’s to more companies helping students get a great start in life. The problem is,… [Continue Reading]
Last week, I received an email pitch from a PR agency looking to feature their client on my blog. The pitch was friendly enough, but had one glaring error. Here’s the pitch: Hi Danny, Thanks to social giant Klout, Badgeville gamification customers can now associate a numeric score with social interactions. Bottom line: companies will… [Continue Reading]
This is a guest post by Stacey Acevero. The rise of social media has created all sorts of new opportunities for small business marketers to get the word out, but it has presented challenges too. The days of sending press releases to media outlets with the hopes of being lucky enough to get some coverage… [Continue Reading]
Take a look at the video at the end of this post. It’s a fan-made homage to the band Dashboard Confessional and their song So Long, So Long. There’s nothing special about it. It’s a simple piece of video, made with Windows Movie Maker then put up on Youtube for the creator’s friends to see. And yet… Its simplicity is… [Continue Reading]
There’s a great scene in the movie Jerry Maguire. In it, Tom Cruise’s sports agent character has finally lost it with his one client (a football player brilliantly played by Cuba Gooding Jr.). Frustrated by Gooding Jr.’s frosty relationship with the media, Cruise implores, “Help me to help you.” It’s a pivotal moment in the… [Continue Reading]
So, Morton’s Steakhouse is making waves online at the minute, due to them delivering a steak to HARO founder and social media guy Peter Shankman. If you’ve not heard it, the story in a nutshell is this – Peter faces a long flight home and is hungry, so tweets to Morton’s that he’d love a… [Continue Reading]
Sometimes you read something, or you hear something, and it just makes you stop and say, “Seriously?!?”. Often this is from a pitch selling a company’s products or services. It can be from the company directly, or it can be from their marketing or PR agency. Note – there are many great PR and marketing… [Continue Reading]
One of the biggest questions most businesses have about social media is what you should do when someone posts something negative about you. This could be a tweet, a Facebook status update, a mention in a LinkedIn group, a blog post, a video response to one of your YouTube videos – basically, anywhere where there’s… [Continue Reading]
There’s an old saying that any publicity is good publicity – but is it? Kenneth Cole might be questioning it, after the tweet in the image above – that tied his retail chain’s sale into the devastating events currently happening in Egypt – was picked up and discussed on various PR and marketing blogs and… [Continue Reading]
This is a guest post from Gini Dietrich, CEO of Arment Dietrich, Inc. Nearly three years ago I had to make the transition from working in the business to working on the business. It was a difficult transition (sometimes still is) because no one tells you how to do it. When I asked my peers,… [Continue Reading]
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VP, Product Intelligence at Jugnoo Inc., an internet and media technology company for consumers and business. Award-winning marketer and blogger, and author of The Parables of Business, offering business strategies and advice through the art of storytelling. All thoughts on this blog are my own, and do not necessarily reflect the views of either employers and/or clients. [Read More…]
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License