There’s Nothing Savvy About Marketing or Newsjacking Disasters

Hijacking bad things

This week, the eastern coast of the U.S. has been battered by Hurricane Sandy, one of the biggest storms to make land in the U.S. The states of Connecticut, Delaware, District of Colombia, Maryland, New Jersey, New York, North Carolina, Pennsylvania, Rhode Island, Virginia and West Virginia have all bore the brunt of this “superstorm”. [...]


A Lack of Real Vision is Stalling the PR Industry

PR thought leaders and industry crisis

First, a caveat – I don’t know the folks whose quotes I’m about to use as examples of why the PR industry is struggling. They could be (and probably are) very smart and accomplished business people. So, this isn’t a “go” at them. With that being said, however, this recent report/white paper does seem to [...]


How to Pitch This Blog

How to pitch a blog

Before I start this post, i just want to give a heads up that it’s geared towards PR folks and advertisers. If you’re more a “normal reader” of the blog, and don’t fall within these two industries, feel free to skip this post completely and come back on the next regularly scheduled updates. So, with [...]