Social Media * Marketing * Influence
If you’re a regular reader here, you’ll know one of my pet peeves is the (more often than not) crappy pitches that PR agencies and consultants send to bloggers. It’s almost like there’s a bulletin board somewhere that says if you have a campaign or product to launch, and you want bloggers to write about [...]
You are not the story. You never have been. Not even in the “bad old days” before social media were you ever the story. You may have thought so. You may have fooled your clients into thinking they were lucky to have you because everyone listens to you. You may have blinded them with newspaper [...]
The email below arrived in my Inbox this afternoon (click to expand) It was sent in the hope of garnering some press for the company’s website, that helps students connect with potential employers. Great – nothing wrong with that, and here’s to more companies helping students get a great start in life. The problem is, [...]
Danny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing.
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada LicenseDanny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing. [Read More…]